As our members span all corners of the globe, PRCA APAC offers a series of interactive 90 minute On-Demand Training accessible across all time zones. Delegates view this online in a virtual training session.

We offer On-Demand Training in all disciplines in PR, from pitching for new business to social media, all the way through to finance and profitability.

Our courses cover introductory, intermediate, advanced levels, and personal skills.

Date/Time Event
18/04/2024
9:00 pm - 10:30 pm 		Balancing Family and Career
In just one hour, this engaging session will equip you with impactful tools to find harmony between your career aspirations and your family commitments.
23/04/2024
6:30 pm - 8:00 pm 		Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
01/05/2024
6:30 pm - 8:00 pm 		The Power of Emotions in PR and Communications
Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it's emotion, not reason, that drives much of life. There could not be a more important topic for PR practitioners. For emotions influence not only how we feel, but what we believe and how we behave.
02/05/2024
6:30 pm - 8:00 pm 		Social Media in Public Affairs
There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns? This webinar will discuss the development of social media in public affairs and how it is being used.
02/05/2024
10:00 pm - 11:30 pm 		Digital Landscape for PR and Communications - Part 1
Learn the secrets to producing videos that not only captivate but also drive engagement, ensuring your brand resonates with its audience.
07/05/2024
6:30 pm - 8:00 pm 		Crisis Management in a Complex, Global Environment
How do you communicate in an inclusive and global way, when local laws and traditions exclude entire communities? And how do we address some of the bigger, more pervasive issues that demand companies question their historical and current roles in the world?
08/05/2024
5:00 pm - 6:00 pm 		The Three Pillars of Great Presentations (AUSTRALIA)
Whether you are starting out presenting or are an accomplished presenter, you will leave with some valuable practical hints and tips on how to improve your presentations and how best to prepare.
08/05/2024
6:30 pm - 8:00 pm 		Your Role in New Business Pitching
This seminar offers A to Z recommendations on setting a pitching strategy, winning a competitive advantage at all five stages, and landing the business.
09/05/2024
6:30 pm - 8:00 pm 		Influencer Relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
09/05/2024
10:00 pm - 11:30 pm 		Digital Landscape for PR and Communications - Part 2
Unlock the power of hashtags, ensuring your content is easily discoverable and primed for share-ability. As we navigate through various digital channels, including SEO, social media (both paid and earned), and digital advertising, gain actionable insights to optimize each platform for maximum impact.
14/05/2024 - 15/05/2024
11:00 pm - 12:30 am 		Behavioural Economics – The science behind successful PR
This online seminar describes the discoveries of BE and how we can use them in winning new business and in making our client relationships more profitable and longer-lasting.
16/05/2024
6:30 pm - 8:00 pm 		LinkedIn for PR and personal branding
With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?
22/05/2024
6:30 pm - 8:00 pm 		Unleash Your Creativity
Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.
28/05/2024
4:00 pm - 5:30 pm 		The Transformative Role of AI in Marketing Communications
The session will cover trends shaping future communications, especially around the evolution of Artificial Intelligence in the Asia Pacific communications industry. 
05/06/2024
6:30 pm - 8:00 pm 		Social Media 3.0: exploiting the latest tools and techniques
Optimise the effectiveness of your social media activity with proven tips for creating compelling content. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
06/06/2024
6:30 pm - 8:00 pm 		Crisis Management in a Complex, Global Environment
How do you communicate in an inclusive and global way, when local laws and traditions exclude entire communities? And how do we address some of the bigger, more pervasive issues that demand companies question their historical and current roles in the world?
11/06/2024
6:30 pm - 8:00 pm 		Harnessing AI Ethically for Competitive Advantage
This course looks at the importance of fourth generation tools such as AI and machine learning (ML) and the impact they are having on the evolving job function of communications across all sectors and geographies.
13/06/2024
6:00 pm - 7:30 pm 		Using Video in Social Media for PR and Communications - Part 1
In part 1 of ‘Using Video for Social Media’ we look at the trends in shortform videos across platforms like TikTok, Insta and Snapchat. We explore a variety of styles of video, whether for brand marketing, internal communications, news or corporate events. We conclude with a close look at the pre-production process, from creating a brief to preparing for the shoot.
20/06/2024
6:00 pm - 7:30 pm 		Using Video in Social Media for PR and Communications - Part 2
In part 2 of ‘Using Video for Social Media’ we share our insights into the techniques of video creation, including framing, lighting, camera angles and shot sequences. We then look at how to bring everything together in post-production to create the final, polished video. We finish with a look into the future and the AI tools that are giving everyone access to sophisticated video production.
20/06/2024
6:00 pm - 7:30 pm 		Using Video in Social Media for PR and Communications - Part 2
In part 2 of ‘Using Video for Social Media’ we share our insights into the techniques of video creation, including framing, lighting, camera angles and shot sequences. We then look at how to bring everything together in post-production to create the final, polished video. We finish with a look into the future and the AI tools that are giving everyone access to sophisticated video production.
25/06/2024 - 26/06/2024
11:00 pm - 12:30 am 		Social Media Metrics
Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. But how do you truly measure your activity?