The PRCA SEA Blog presents the leading insight articles for the PR and communications industry.
If you are interested in sharing a blog/article with PRCA SEA, please get in touch with Tara Munis.
Influencers – the turning point: Five reasons why micro-influencers are the future of social media marketing
Pippa Brindley, Director of leading boutique and specialist PR firm, VIM & VIGOUR PR, discusses how Instagram presents new opportunities for communications professionals to leverage their micro-networks. An influencer is defined as someone that inspires you to think in a way that you wouldn’t usually think, or act in a way that you wouldn’t usually […]
Social Media and Critical Digital Literacy in India’s General Elections
by Anuradha Rao The recently-held Indian general elections highlighted the crucial need for critical digital literacy as a key tool to fight fake news and uphold election integrity in a social media-saturated environment. In a commentary published for the National University of Singapore’s Institute of South Asian Studies (ISAS), Dr. Anuradha Rao has noted that […]
Tips For Thai Companies On Engaging An Audience In Vietnam
With recent major inroads by SCC, Nawaplastic Industries, and TCC Holdings, Thai companies continue to ride a wave of investment in Vietnam by expanding sales of Thai products and mergers and acquisitions of Vietnamese companies. However, they may find some surprises among the Vietnamese market. Here are a few things Thai businesses should know about […]
How To Handle A Crisis Scenario, According To Vietnamese PR Experts
As part of her doctoral dissertation, EloQ’s Managing Director – Clāra Ly-Le – interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights expressed by experts were often applicable regardless of the medium. What follows are some of the most worthwhile pieces of […]
Building your Confidence, Assertiveness&Influence
By Emanuela Giangregorio MPRCA Communications professionals are expected to model great interpersonal skills. We are not all naturally confident and assertive, and often find it difficult to say “no” or get others on board with our ideas. The good news is that these skills are all learnable through awareness and practice. No matter where you […]
The Potential of Podcasts in Vietnam
In April last year, Google tweaked their search algorithms so that podcasts – internet-based talk shows – now appear alongside text, image, and video results. If the message wasn’t already clear, it should be: podcasts are big, and more international brands are taking advantage of their rise to expand their reach. With podcast ad spending […]
Out in Town – Proving the Value of Communications
The Public Relations and Communications Association SEA (PRCA SEA) hosted its first event – a measurement conference – in Southeast Asia, in conjunction with AMEC Measurement Month. Industry experts shared their expertise and experience relating to the relevance of current measurement standards, the changing mindsets of the industry and the importance of understanding the […]
The use of Social Media Influencers in Singapore
Social Media Influencers have attracted more attention than ever over the past 12 months. On the one hand their popularity is becoming more widely acknowledged, especially after events such as the boxing match between KSI and Joe Weller (which has drawn an audience of around 20 million viewers both live and after the event). On […]