It doesn’t matter where you are at on your measurement journey. Proving the value of communication in an age of accountability is vital, and we need to plan how to measure our communications in an integrated manner to show the effect our work has on the objectives of our organization.
This ebook is a guide to using the AMEC’s Integrated Evaluation Framework, a complimentary online resource available for everyone, and includes the following information:
- Understanding and using the framework
- The value of the theory behind the framework