Sarada specialises in brand communications and provides strategic counsel for clients working across a range of industries from healthcare to travel and hospitality. She has almost 20 years’ experience as a PR practitioner and journalist and was previously Senior Vice President with global PR firm Ketchum in Singapore for almost 10 years. Her experience includes work with major pharmaceutical companies and healthcare groups, hotels, airlines, airports, and consumer brands. Sarada regularly conducts media and crisis training programmes with clients across the region. She began her career as a broadcast journalist with Bloomberg TV in Kuala Lumpur, Malaysia.

Areas of expertise: aviation, healthcare, hospitality, property/real estate, NGOs, sustainability, and travel and tourism.

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