Singapore, 1st February, 2021 -The Public Relations and Communications Southeast Asia has appointed Lars Voedisch, Founder and Managing Director of PRecious Communications as a Regional Board Member.

The PRCA Southeast Asia PR and Communications Board provides a formal mechanism to consult the industry’s most senior practitioners on the issues faced by PR and communications; to act as a think-tank for the industry; to inform the PRCA’s strategic priorities; and to produce helpful commentary, advice and best-practice guidance for PR and communications professionals.

Tackling issues such as evaluation, diversity, talent, client-agency relationships, and professional development, the PRCA Southeast Asia PR and Communications Board facilitates top tier conversation.

PRecious Communications is a fast-growing independent communications and public relations agency. Headquartered in Singapore, PRecious is focused on helping brands go to market in Southeast Asia and APAC. Lars is known for growing, managing and defending leading brands’ reputations. His award-winning integrated, strategic communications consultancy has operations across the Asia Pacific region. He has provided strategic communications counsel to over 300 startups (including 15 unicorns) and enterprises, lifestyle brands and government agencies.

Tara Munis MPRCA, General Manager, PRCA SEA said: “We are delighted to welcome Lars as the newest member of the PRCA SEA Regional Board. With his expertise and insight, we’re certain that he’ll be a positive addition to the board as he shares the same goal of elevating the PR and Communications industry in Southeast Asia.

Lars Voedisch MPRCA, MD, PRecious Communications said: “I am very humbled to join this very esteemed group of industry icons in a joint effort to up the game of public relations in this region. This is about improving the professional growth and learning opportunities for people in the industry as well as to establish clear guidelines and frameworks to encourage the highest standards of work and ethics.”

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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.