PRCA Southeast Asia PR and Communications Board Launches

The PRCA Southeast Asia PR and Communications Board was launched today, with 15 elected members, drawn from across the region.

Chaired by Lee Nugent CMPRCA, Regional Director, Archetype, the Board Members are:

  • Angela Sim MPRCA, Marketing Director, Affluence PR
  • Deepa Balji MPRCA, Executive Director, Marketing and Communications, Publicis Groupe Asia Pacific, Middle East & Africa
  • Susanna Hughes MPRCA, Director of Communications, Appier
  • Ng Keng Wee MPRCA, Technology Lead, Singapore, WE Communications
  • Clāra Ly-Le MPRCA, Managing Director, ELOQ Communications
  • Tom Evrard MPRCA, Senior Managing Director, FTI Consulting
  • Joleena Seah MPRCA, Director, Southeast Asia, GHC Asia
  • Lauren Myers-Cavanagh MPRCA, Director, Special Projects, Edelman
  • Andrew Wong MPRCA, Director, Blue Totem Communications
  • Kelly Johnston MPRCA, Managing Director, Southeast Asia, MHP Communications
  • Lena Soh Ng MPRCA, CEO, Huntington Communications
  • Ong Hock Chuan MPRCA, Co-Founder, Maverick
  • Poh Leng YU, MPRCA, Co-Founder, Singapore PR Network
  • Steffen Egelund, MPRCA, Managing Partner, CARMA ASIA
  • Eva Sogbanmu, Executive Director, Communications, Asia Pacific, JLL

The PRCA Southeast Asia PR and Communications Board provides a formal mechanism to consult the industry’s most senior practitioners on the issues faced by PR and communications; to act as a think-tank for the industry; to inform the PRCA’s strategic priorities; and to produce helpful commentary, advice and best-practice guidance for PR and communications professionals.

Tackling issues such as evaluation, diversity, talent, client-agency relationships, and professional development, the PRCA Southeast Asia PR and Communications Board facilitates top tier conversation.

Francis Ingham MPRCA, Director General, PRCA, said: “We are delighted to launch the PRCA Southeast Asia PR and Communications Board. Composed of senior practitioners whose responsibilities cover the entire region, its expertise and insight is unparalleled. Under Lee Nugent’s chairmanship, the Board will address the issues faced by the industry across Southeast Asia, and make its future even brighter.”

Lee Nugent MPRCA, Chairman, PRCA Southeast Asia, said:  “I’m delighted to welcome our new Board members, and extremely grateful that they have volunteered to share their expertise and experience with the PRCA SEA membership, enabling us all to further professionalise and grow the communications business in our region. I’m excited to get to work with such a fantastic group of communicators.”


About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body with offices in the Middle East & North Africa and Southeast Asia, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.