Event Overview

A fantastic opportunity for you to take home Gold at Cannes!

As well as participating in the international competition, the winning duo will spend four days at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions. The festival will be held virtually if COVID-19 restrictions won’t allow face to face.

You are now able to register your teams for the competition.

Registration Deadline: Wednesday, 17th March, 2021, 17:00

Once you have paid to register your team, you must email details of your team members to younglions@prca.seasia.global.

Event Type: Industry Event


How the SEA competition works

The SEA Young Lions PR competition is the pre-selection competition based on the actual competition that takes place in Cannes, with two delegates from one company being selected for the competition in Cannes. The brief will be set by a local/regional charity who will act as the ‘client’, and participants are given 24 hours to create a campaign.

The cost to enter is S$550 (PRCA SEA member) team and S$700 (non-member) per team. The competition is only open to consultancies.


The SEA competition will take place on Thursday, 18th March, 2021 10:00am – Friday, 19th March, 2021, 10:00am (24 hours).
The brief is provided by a non-for-profit organisation. It will be circulated by email at 10:00am on Thursday, 18th March, 2021.

Completed campaigns will need to be emailed back to PRCA SEA by 10:00am on Friday, 19th March, 2021– in the form of a 10 page PowerPoint presentation, a 1 PowerPoint slide summary and a written submission of no more than 450 words delivered as a Word document. This should be sent to younglions@prca.seasia.global. The submitted presentations and written submissions will then be judged by a SEA Jury.

A shortlist of 6 teams will be invited, on 31st March, 2021 to deliver a 5 minute presentation to the Jury, explaining the PR campaign and the written submission. Teams must present the 10 page PowerPoint presentation submitted on Friday, 19th March, 2021.

Winners will be notified by email on 7th April, 2021.

SEA Competition Rules

Only two participants from the same consultancy are required to form a team, and consultancies are welcome to enter multiple teams. Each participant must be aged 30 years or younger (born after 21st June, 1990) and able to travel to Cannes in June (date TBC).

The PRCA SEA will cover the cost of, 4 nights’ accommodation, and delegate passes to Cannes PR Lions. (COVID-19 Regulations depandant) All other costs will need to be covered by the competition winners.

Only consultancies can enter the SEA competition.

For more information, please call the PRCA SEA team on +65 8596 5743

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