The PRCA SEA Awards 2021 have been the most successful year of entries to date amidst the challenging year we all faced.
The PR industry achieved some outstanding work this past year and so first a very well-deserved congratulations to us all, and to our judging panel had a very difficult job picking from the best of best campaigns, individuals and teams in the region.
Please note: some of the categories will have a consultancy and an in-house winner
Congratulations to all the highly commended and winners!
CAMPAIGN AWARDS
Best Business-to-Business Campaign
Archetype – Johnson Controls: Reboot the Building
Philips with Omnicom PR Group – Empowering the Next Generation of Healthcare Professionals for a Sustainable Future
Best Communications During COVID-19
W Communications – Zouk Pivots with Passion
DBS Bank – Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation
Best Corporate, Social and Responsibility Campaign
DBS Bank – DBS Sparks Season 2: Everyday Heroes for a Better World
Best Corporate, Financial and Investor Relations Campaign
Klareco Communications – Shifting Mindsets and Securing the Future for Two of Singapore’s Largest Companies
Best Crisis Communications Campaign in Response to COVID-19
Vero – LINE Thailand COVID-19 response
Best Digital and New Media Campaign
AKA Asia – Manulife #Unbroken
Nanyang Technological University, Singapore – AR you ready for HEY!
Best Health and Wellbeing Campaign
SPAG – The Vision of Empowered APAC – Through Nutrition Awareness
Sanofi with GCI Health – Powering the Future of Flu Protection
Best Influencer Relations Campaign
W Communications – 30 Years of ASICS Gel Lyte III
AstraZeneca, Asthma & Allergy Association Singapore with Sandpiper Communications – Beat the Asthma Blues
Best Media Relations Campaign
AKA Asia – Manulife #Unbroken
Best Multi-Country Campaign (Southeast Asia)
AKA Asia – Hendrick’s Gin World Cucumber Day 2020
Philips with Omnicom PR Group – Breathing Cleaner and Healthier Air with Philips
Best Not-for-Profit and Charity Campaign
Distilleri – Rare Disease Fund – Hope For A Lifetime
Make-A-Wish Singapore with Omnicom PR Group, OMD – Spreading The Wish Effect for Make-A-Wish Singapore
Best Strategic Communications Campaign
Pinpoint PR – Positioning LASALLE College of the Arts
Best Student Campaign
Universitas Padjadjaran – Stay in Touch
Best Technology Campaign
REDHILL – BIGO Live: Spreading Cheer, Positivity and Hope
Best Travel and Lifestyle Campaign
W Communications – 30 Years of ASICS Gel Lyte III
Consumer Award – High Budget
Weber Shandwick – Twice the Fun, Way More Than Double the Results
Consumer Award – Low Budget
AKA Asia – Manulife Life Goes On
Employee Engagement Award
Allison + Partners – Lam Research: Around Lam’s World In 40 Clicks
Roche Diagnostics with The Carrot Collective – Taking the Roche Diagnostics APAC Regional Meeting into the Virtual World
Measurement and Evaluation Award
SPAG – Culture Connect Campaign
CARMA ASIA– BMW
PR Campaign of the Year in Response to COVID-19
Ogilvy – “Mor Chana” wins COVID-19
Gojek – Keeping millions safe amid COVID-19
Purpose Award
DBS Bank – Live More, Waste Less – Towards Zero Food Waste (ZFW)
INDIVIDUAL AWARDS
Journalist/Blogger of the Year Award
Charlotte Mceleny, Publisher APAC, The Drum
Young Communicator of the Year
Elisabelle Aruldoss, Senior Account Manager, SPAG
PR Leader of the Year
Dr Vivien Chiong, NTU Chief Communication Officer – Nanyang Technological University, Singapore
Outstanding Contribution Award
Mr. Nguyen Khoa My, Chairman, Vietnam Public Relations Network
TEAM AWARDS
In-house Digital Team of the Year
Nanyang Technological University, Singapore
New In-house Team
ABB Electrification APAC Communications Team – Eva Ford-Murphy & Carrie Chen
In-House Team
Nanyang Technological University, Singapore
Workplace Champions
Mutant Communications
Small Consultancy of the Year
BUD Communications
Medium Consultancy of the Year
PRecious Communications
Large Consultancy of the Year
Archetype
