The PRCA SEA Awards 2021 have been the most successful year of entries to date amidst the challenging year we all faced.

The PR industry achieved some outstanding work this past year and so first a very well-deserved congratulations to us all, and so our judging panel had a very difficult job picking from the best of best campaigns, individuals and teams in the region.

Please note: some of the categories will have a consultancy and an in-house winner

Congratulations to all the highly commended and winners!

CAMPAIGN AWARDS

Best Business-to-Business Campaign


Archetype – Johnson Controls: Reboot the Building

Philips with Omnicom PR Group – Empowering the Next Generation of Healthcare Professionals for a Sustainable Future


Best Communications During COVID-19


W Communications – Zouk Pivots with Passion

DBS Bank – Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation


Best Corporate, Social and Responsibility Campaign


DBS Bank – DBS Sparks Season 2: Everyday Heroes for a Better World


Best Corporate, Financial and Investor Relations Campaign


Klareco Communications – Shifting Mindsets and Securing the Future for Two of Singapore’s Largest Companies


Best Crisis Communications Campaign in Response to COVID-19


Vero – LINE Thailand COVID-19 response


Best Digital and New Media Campaign


AKA Asia – Manulife #Unbroken

Nanyang Technological University, Singapore – AR you ready for HEY!


Best Health and Wellbeing Campaign


SPAG – The Vision of Empowered APAC – Through Nutrition Awareness

Sanofi with GCI Health – Powering the Future of Flu Protection


Best Influencer Relations Campaign


W Communications – 30 Years of ASICS Gel Lyte III

AstraZeneca, Asthma & Allergy Association Singapore with Sandpiper Communications – Beat the Asthma Blues


Best Media Relations Campaign


AKA Asia – Manulife #Unbroken


Best Multi-Country Campaign (Southeast Asia)


AKA Asia – Hendrick’s Gin World Cucumber Day 2020

Philips with Omnicom PR Group – Breathing Cleaner and Healthier Air with Philips

Best Not-for-Profit and Charity Campaign


Distilleri – Rare Disease Fund – Hope For A Lifetime

Make-A-Wish Singapore with Omnicom PR Group, OMD – Spreading The Wish Effect for Make-A-Wish Singapore


Best Strategic Communications Campaign


Pinpoint PR – Positioning LASALLE College of the Arts


Best Student Campaign


Universitas Padjadjaran – Stay in Touch


Best Technology Campaign


REDHILL – BIGO Live: Spreading Cheer, Positivity and Hope


Best Travel and Lifestyle Campaign


W Communications – 30 Years of ASICS Gel Lyte III


Consumer Award – High Budget


Weber Shandwick – Twice the Fun, Way More Than Double the Results


Consumer Award – Low Budget


AKA Asia – Manulife Life Goes On


Employee Engagement Award


Allison + Partners – Lam Research: Around Lam’s World In 40 Clicks

Roche Diagnostics with The Carrot Collective – Taking the Roche Diagnostics APAC Regional Meeting into the Virtual World


Measurement and Evaluation Award


SPAG – Culture Connect Campaign

CARMA ASIA– BMW


PR Campaign of the Year in Response to COVID-19


Ogilvy – “Mor Chana” wins COVID-19

Gojek – Keeping millions safe amid COVID-19


Purpose Award


DBS Bank – Live More, Waste Less – Towards Zero Food Waste (ZFW)


INDIVIDUAL AWARDS

Journalist/Blogger of the Year Award


Charlotte Mceleny, Publisher APAC, The Drum


Young Communicator of the Year


Elisabelle Aruldoss, Senior Account Manager, SPAG


PR Leader of the Year


Dr Vivien Chiong, NTU Chief Communication Officer – Nanyang Technological University, Singapore


Outstanding Contribution Award


Mr. Nguyen Khoa My, Chairman, Vietnam Public Relations Network


TEAM AWARDS

In-house Digital Team of the Year


Nanyang Technological University, Singapore


New In-house Team


ABB Electrification APAC Communications Team – Eva Ford-Murphy & Carrie Chen


In-House Team


Nanyang Technological University, Singapore


Workplace Champions


Mutant Communications


Small Consultancy of the Year


BUD Communications


Medium Consultancy of the Year


PRecious Communications


Large Consultancy of the Year


Archetype