Singapore, 8th January, 2020 – The Public Relations and Communications Association Southeast Asia (PRCA SEA) announced today, media intelligence agency CARMA ASIA as its media intelligence partner.
CARMA ASIA provides integrated media intelligence solutions across all platforms: print, broadcast, online and social. They deliver actionable insights that matter to organisations with an unrivalled combination of cutting edge automation and human curated analysis. CARMA ASIA is actively guiding PR and comms professionals to build effective measurement practices.
The partnership will include joint events, shared expertise and knowledge on industry practices, and exclusive benefits tailored for PRCA SEA members.
Andrew Nicholls, Managing Director, CARMA ASIA said: “The PRCA and CARMA ASIA have a shared goal in the region; to raise the profile of PR & Communications professionals by championing the highest standards of PR and Communications work. For CARMA ASIA this means sharing our expertise in research, monitoring and analysis and we are delighted this partnership will give us greater opportunity to do so with PRCA SEA members.”
Francis Ingham MPRCA, Director General, PRCA, said: “2019 was a tremendous year for PRCA SEA, and we have absolute confidence that 2020 will be even better. A partnership with CARMA ASIA is the perfect way to begin the New Year: it will provide our members with a wealth of benefits, including access to global data through powerful media monitoring tools. We look forward to working alongside CARMA ASIA as this partnership develops.”
About CARMA ASIA
CARMA ASIA is a leading AI-powered media intelligence solution. Headquartered in Singapore, CARMA ASIA is part of CARMA INTERNATIONAL, on the ground in 50 countries across 5 continents, we deliver what matters.
CARMA ASIA’s product suite includes media monitoring and analysis across all media formats, including print, digital, social, TV, and radio. Combining unrivalled human insight from our team of researchers and analysts, with our proprietary AI technologies, CARMA ASIA’s solutions provide real-time, valuable, and actionable data, that is presented with powerful visualizations and flexible reporting functions.
Since launching in 2018, CARMA Asia’s clients include communications professionals across all industries in the private sector, government, and NGOs in Asia.
About the PRCA
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.