The PRCA has marked the launch of its Schools Outreach Programme by publishing a series of videos and a new magazine aimed at inspiring schools students to consider a career in PR.
Launched during National Careers Week, the campaign aims to broaden the industry’s talent pool by raising awareness of PR amongst students from all backgrounds aged 16 and over.
The #PRCAschools video series features a two minute explainer of public relations, as well as a series of informal interviews with PR professionals sharing their experiences and tips for aspiring practitioners.
The 16-page magazine – available online and in print – is packed with jargon free insight on PR, and features case studies and best practice advice on how to secure entry-level positions.
The PRCA has called on each of its corporate members to visit one school per year, and has already begun scheduling appointments for members to address students in March.
According to last year’s PRCA Census, nine out of ten professionals identify as white and 20% of the PR workforce have been educated at a fee-paying school, which is three times the national average.
Commenting on the launch, PRCA Director General, Francis Ingham MPRCA said:
“The moral and business case for embracing diversity is undeniable. Broadening the talent pool is not a virtuous ambition – it is a business imperative. The success and sustainability of our industry is dependent on our workforce reflecting the society it seeks to engage.
“That is why I am very pleased to announce the start of our Schools Outreach Programme, which will inspire a new and diverse generation of PR professionals. Our new resources will empower members to educate students on the benefits of a PR career. I’d urge all members to join our growing community of volunteers and help us inspire the next generation of PR professionals.”
About the PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.
Further information available on request
Head of Communications and Marketing, PRCA
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