PRCA launches NextGen Global Creative Challenge

Singapore, 14th April 2020 – The Public Relations and Communications Association (PRCA) has announced a global competition, NextGen Global Creative Challenge, to inspire and celebrate the industry’s creativity, in partnership with PRovoke Media. The move follows Cannes Lions Festival’s decision to cancel this year’s event.

Regional competition rounds will be hosted across the world by PRCA UK, PRCA LATAM, PRCA MENA, and PRCA SEA on 9th July, 2020. Other Associations will be invited to do via the International Communications Consultancy Organisation (ICCO).

The regional champions will then compete for the global title.

Director General Francis Ingham MPRCA, said:

“Our industry, like the broader world, has been going through a difficult and challenging time, but we believe it’s still important to pause and recognise the creative genius of so many PR professionals.

“In partnership with PRovoke Media, our NextGen Global Creative Challenge will provide a fun and competitive opportunity for creatives to deliver a great campaign in just 24 hours.”

ICCO President, Nitin Mantri, said:

“Tough times require out of the box thinking. Not easy at all, but full marks to PRCA for originality. With awards, festivals, and events cancelled, PR professionals are left with no outlet for their imagination and artistry.  This Challenge organised by the PRCA along with PRovoke will give young communicators the opportunity to develop their creative skills and experience, and also have some much-required fun amid the continued uncertainty surrounding the Covid-19 outbreak.”

For more information and to enter the NextGen Global Creative Challenge, please see here.

If you have any questions, please contact our events team at


About the PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.