PRCA sets out plans to address ethnic diversity in PR

Singapore, 23rd June, 2020 – The PRCA has announced a series of measures designed to increase the representation and accelerate the progression of black and ethnic minority professionals in public relations.

Data from last year’s PRCA Census indicates that nine out of ten PR professionals (89%) identify as white, a fall of just 3% since the industry Census in 2011. Read more

Prospect Marks 18 Years in Business with the Appointment of a New Senior Hire in Singapore

Hong Kong and Singapore, 17th June, 2020 –  Global talent resource consultancy for the public relations and communications industry Prospect celebrates its 18th anniversary with a senior appointment based in Singapore. First established in London by Emma Dale and Colette Brown, Prospect expanded its reach to Asia more than 10 years ago with offices in Hong Kong and Singapore. The new hire of Amanda Lee, Director and Head of Singapore further solidifies the company’s relationships with agencies, corporations and professionals throughout the region.

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Singapore, 10th June, 2020 – CARMA Asia, the leading provider of integrated media intelligence solutions, has published a report evaluating how top banks in Singapore, Malaysia and Hong Kong were reported in local publications and on social media in May 2020.

CARMA evaluated a total of 1434 articles and 66,148 social media posts using a combination of cutting edge technology and human analyst insight. Banks were selected to be featured in the report based on the total value of assets under management. Read more

Singapore Tourism Board partners with Synergy Hill+Knowlton Strategies in Korea for the seventh consecutive year

Singapore, 2nd June, 2020 – Following a competitive pitch, international public relations agency Synergy Hill+Knowlton Strategies (H+K) has confirmed it has been appointed as the Singapore Tourism Board’s (STB) agency of record for the seventh consecutive year in Seoul, South Korea.

Commencing in May and lasting for an additional two years, the new contract was secured by Synergy Hill+Knowlton Strategies after the agency won a multi-agency competitive review. Read more

PRCA Launches Global Ethics Council

Singapore, 20th May, 2020 – The PRCA today announced the launch of its Global Ethics Council (PRCA GEC), to uphold and elevate ethical standards in the public relations and communications industry. Its inaugural Chairman is David Gallagher, International President of Omnicom, former Chairman of the PRCA, and former President of ICCO. Read more