SPAG to release ‘Healthcare Communications Outlook Report’

Partners with BioSpectrum Asia & PRCA SEA to launch the most comprehensive look-book focusing on how next decade holds for this exciting sector 

29thJuly, 2019, Singapore — SPAG ( , Asia’s most innovative integrated healthcare advocacy and public relations firm today announced that it has partnered with BioSpectrum Asia and PRCA SEA to undertake first-of-its-kind APAC Healthcare Communications Outlook report. The release of the report with support from KPMG will take place on 2nd October 2019 during an event in Singapore.

“The APAC region is re-shaping in terms of healthcare and complexities associated with it. New business models, multitude of stakeholders, regulations and changing world dynamics are defining the trajectory for future. Effective & impactful communication in such times is critical but often an overlooked consideration”, says Aman Gupta, Managing Partner, SPAG and the brain behind this intent.

The report aims to seek views from some of the best thought leaders in space and understand challenges, opportunities and trends that will define communications outlook in next decade (2020-30). It will be based on the context of an everchanging Asian healthcare space and an overhaul in demand-supply, business models, regulations, data and technology, more than ever. With customer centricity, innovation, partnerships, collaboration, revolutionary R&D, all being essentials, organizations will need to be more flexible in dealing with disruption. Read more

Vietnam-based EloQ Communications now offers full services from market access to marketing solutions

EloQ Communications introduces new market access services, to fully support foreign and local companies with their Vietnam market entry, from market research to integrated marketing solutions.

EloQ Communications (formerly Vero IMC Vietnam), a public relations and integrated marketing agency based in Vietnam, now extends its services to foreign and local companies who wish to investigate and expand their business network and explore new markets. The new services include identifying new business opportunities and partners, carrying out different quantitative and qualitative analysis for companies, and investigating industry and market demands.

Motivated by the huge interest of expansion and investment to Vietnam, EloQ Communications seek to support its clients from A-Z with their new market entry, from market access to integrated marketing solutions. Foreign businesses who want to invest in Vietnam, or local businesses who want to expand to another city or area, can benefit from a wide range of business activities EloQ now offers: market entry consulting, market research, business matchmaking and sourcing; in addition to EloQ’s core services of PR, social media marketing, digital marketing and strategic planning. Read more

Maverick joins PRCA Southeast Asia

The Public Relations and Communications Association Southeast Asia (PRCA SEA), is delighted to announce Maverick as its first Indonesian member.

Maverick is a communications consultancy based in Jakarta that specialises in making the complex sound simple, and the simple sound important.

Founded in 1969, the PRCA represents over 30,000 practitioners in 66 countries around the world, with offices in the UK, Singapore, and Dubai. It is the world’s largest PR Association.

PRCA Southeast Asia works to build connections between agencies across the region and around the world, aligning them under common standards. It also hosts training and events which tackle issues around facing the industry regionally and globally. Read more