PRCA and PRWeek relaunch Fast Track mentoring programme across UK, MENA, and Southeast Asia

The PRCA and PRWeek are pleased to announce that they are launching the 2018/19 Fast Track mentoring programme, now available across the UK, MENA, and Southeast Asia.

Fast Track is aimed at inspiring the next generation of PR and communications leaders to build their expertise and develop as professionals.

Fast Track is available to junior and senior practitioners alike. It is available to agency, in-house, and freelance practitioners, and is completely free of charge. The PRCA is running the programme in the UK; in the Middle East and Northern Africa, through PRCA MENA; and in Southeast Asia, through PRCA Southeast Asia. Fast Track is only available to PRCA members. Read more

PRCA to launch new professional association in Southeast Asia

The Public Relations and Communications Association (PRCA) has announced the launch of PRCA Southeast Asia.

PRCA Southeast Asia will be the new professional membership association representing PR and communications consultancies, in-house communications teams, and individuals throughout the region.

PRCA Southeast Asia will be chaired by Singapore-based industry leader Lee Nugent MPRCA, Regional Director APAC, Text 100; and run by Tara Munis, who is relocating permanently from London to Singapore. The new organisation will draw on the PRCA’s considerable resources, and 49 years of experience representing the industry. Read more

PRCA and PRWeek relaunch Fast Track mentoring programme across UK, MENA, and Southeast Asia

The PRCA and PRWeek are pleased to announce that they are launching the 2018/19 Fast Track mentoring programme, now available across the UK, MENA, and Southeast Asia.

Fast Track is aimed at inspiring the next generation of PR and communications leaders to build their expertise and develop as professionals.

Fast Track is available to junior and senior practitioners alike. It is available to agency, in-house, and freelance practitioners, and is completely free of charge. The PRCA is running the programme in the UK; in the Middle East and Northern Africa, through PRCA MENA; and in Southeast Asia, through PRCA Southeast Asia. Fast Track is only available to PRCA members. Read more

PRCA to launch new professional association in Southeast Asia

The Public Relations and Communications Association (PRCA) has announced the launch of PRCA Southeast Asia.

PRCA Southeast Asia will be the new professional membership association representing PR and communications consultancies, in-house communications teams, and individuals throughout the region.

PRCA Southeast Asia will be chaired by Singapore-based industry leader Lee Nugent MPRCA, Regional Director APAC, Text 100; and run by Tara Munis, who is relocating permanently from London to Singapore. The new organisation will draw on the PRCA’s considerable resources, and 49 years of experience representing the industry. Read more

The use of Social Media Influencers in Singapore

Social Media Influencers have attracted more attention than ever over the past 12 months. On the one hand their popularity is becoming more widely acknowledged, especially after events such as the boxing match between KSI and Joe Weller (which has drawn an audience of around 20 million viewers both live and after the event). On the other, bad behaviour from some has drawn huge criticism across the board (such as accusations towards Daryl Aiden Yow of claiming others’ photos as his own).

Given these events, how relevant, if at all, are Social Media Influencers to Singaporeans today? And, for the brands that support them, how cautious are Singaporean consumers on the endorsements made by their favourite stars?

According to a survey carried out by YouGov in August 2018, Social Media Influencers are reaching fewer people in the population than online reviews (70%), friends & family (67% and 66%), in-store advertising (45%) and newspaper / magazine reviews (43%).

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