About Isabella

Communications Manager, Asia Pacific at Twitter

Specialties: corporate communications, public affairs, policy research, strategic communications, b2b communications

Isabella is responsible for driving strategic corporate and customer communications activities for Twitter in Asia Pacific. Beyond managing the regional corporate thought leadership programme for the Asia Pacific regional leadership team in Singapore, she is also in charge of communicating the value of Twitter for brands and advertisers in Greater China.

Prior to Twitter, Isabella worked at a number of global PR agencies and specialised in public affairs and B2B communications in ASEAN and Greater China.

Before going into communications, Isabella first arrived in Singapore as a quantitative analyst at Penn Schoen Berland (PSB), a market research firm. She started her career in Public Policy and Research at the European Parliament and worked in several think tanks in Brussels and Washington D.C.

Isabella holds a B.A. in International Relations and Economics from the College of William & Mary in Virginia, USA and is fluent in Mandarin Chinese and English. She can be found at @Isa_Yunyu.