Date/Time
Date(s) - 05/11/2019
9:30 am - 12:30 pm


Location: RICE, 178, Clemenceau Ave, #08-00 Haw Par Glass Tower, 239926

Time: 0930-12:30

Summary:

People are swamped by content, so clear and concise writing is vital to cut through the clutter and get your message across. By focusing on the strategy and structure of good writing, this workshop will help PR professionals connect with target audiences and improve the delivery of important information in any context.

Event Overview

This workshop will help you convey your message to journalists, clients and consumers in a direct and compelling way. Writing well — by having a plan, prioritising the right details and getting straight to the point — will set you apart and enhance your credibility.

The half-day session includes a presentation by the trainer, group discussion and a writing exercise with feedback.

How Delegates Benefit:

  • Understanding the need to always answer the questions “So what?” and “Who cares?”
  • Developing the strategy to convey important information quickly and clearly
  • Identifying the benefit and value that will connect with the audience
  • Making the topic relevant by looking at the larger context and broader themes
  • Building credibility by delivering details the way people want and can use immediately
  • Giving your organisation a human voice with everyday language instead of jargon

What Delegates Learn:

  • The importance of having a plan and prioritising the most important details
  • How to identify the themes and benefits that engage the audience
  • The structure and strategy of presenting information
  • The power of clear, direct language to connect and convince
  • How to enhance relevance and understanding with context, insights, data and anecdotes
  • The relationship between quality and credibility
  • The mindset of good writing that adds real value to every pitch, press release, email, presentation and report

Who should attend?

  • Executives taking an active role in writing
  • PR agency professionals
  • In-house PR professionals

Materials: All delegates will receive writing exercises and feedback

Event Type: Face-to-Face Training

Level: Introductory/Intermediate

Spaces Available:10

Trainer: John O’Callaghan, founder of the consultancy JOC Comms and former Reuters bureau chief.

By confirming this booking, you are accepting the PRCA SEA Terms and Conditions.

Bookings

Bookings are closed for this event.