Date(s) - 29/04/2020
9:30 am - 12:30 pm
Do you find that your press releases do not interest the media? Do they trash it immediately? Do the journalists say that there is nothing newsworthy in your press releases? Or do they say that this information has been reported before?
Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders. A well-crafted press release will help you to communicate your intended messages. However, it should first grab the attention of the media, and be picked up and reported by the media. Only then will your intended message reach your target audience.
What Delegates learn
By the end of this course, you will be able to:
- Grab the attention of the media; and
- Write a good press release
The course content will include:
- Attributes of a good press release
- Needs of the news media and online media
- Elements of a press release
- Deciding the main message
- Using simple language
- Writing headlines and sub-heads
- Presenting facts and figures
- Using the fact sheet
- Simple and concise language to grab the media’s attention and clearly communicate the key messages
- Review of press releases from participants’ organisations
Materials: All delegates will receive the training materials and feedback on their work.
Who should attend?
The course is designed for those who have to draft or vet press releases and pitch stories to the media.
Spaces available: 12
By confirming this booking, you are accepting the PRCA SEA Terms and Conditions.
Trainers: K.Bhavani, Managing Director of International PR Training Pte Ltd