Date/Time
Date(s) - 19/05/2021
4:00 pm - 5:30 pm
Time: 16:00 SGT
Location: Online
Summary:
The role of PR has been changed fundamentally when it comes to businesses reaching today’s audience. Rather than traditional marketing, consumers are now more likely to trust those they see on their social media feed.
Organisations across the world are choosing to invest more in influencer marketing to increase brand awareness and reach new audiences
The use of micro-influencers continues to attract more brands as they search for authenticity.
Join us for this session as industry leaders discuss:
- The rise of influencer marketing
- The role of influencer marketing in Public Relations
- How influencer marketing has impacted businesses in the last few years
- Are micro-influencers the future of social media marketing?
Moderated by:
Matthew Briant MPRCA, Managing Director of Hill+Knowlton Strategies – Singapore
Speakers:
- Sophie Crowther, Senior Influencer Marketing Manager, Media Monks
- Jeremy Seow MPRCA, Managing Director, Growth and Innovation, APAC, Allison+Partners
- Raena Lim, Founder, Style Theory
- Nicole Jiawen Lee, Regional Creative Lead, Collab Asia