Date/Time
Date(s) - 10/06/2019
10:00 am - 12:30 pm


Location: Ogilvy, 71 Robinson Rd, #07-01, Singapore 068895

PRCA SEA is delighted to bring onboard Richard Bagnall, the Chairman of the International Association for the Measurement and Evaluation of Communication (AMEC), into the region for a workshop in conjunction with CARMA ASIA to discuss the Framework for Measuring what Matters in PR.

Richard Bagnall, AMEC Chairman and Global Co Managing Partner of CARMA International, has played a significant role in global communications evaluation trade association AMEC since the organisation’s inception 23 years ago and has served on the board throughout this period on multiple occasions. He chaired AMEC’s work-groups that created two of AMEC’s best known educational initiatives, the Social Media Measurement frameworks and more recently the new Integrated Evaluation Framework which has been translated into more than 20 languages.  Richard was elected Chairman of AMEC in the summer of 2016 and continues in that role to this day

With the changing face of media measurement, this session with Richard provides PR and communications professionals tips on the latest global best practices and how to understand your organisation’s measurement journey. The key areas of focus would be how to analyse the type of evaluation you currently have in place, learn how other organisations report their communication KPIs and how they compare to your own and how to map and prioritise improvements to your organisational approach to analytics. This workshop also explores how PR agencies can make effective use of media monitoring to win more businesses.

Who should attend?

Any PR or communications professionals are welcome to join this educational session.

Measurement Surgery

Richard will be conducting a Measurement Surgery session in the afternoon where interested parties can come forward to book a session for a diagnosis and quick evaluation on your organisation’s measurement strategy.

Please contact Tara Munis to book a 5 minute 1-2-1 slot at the Measurement Surgery. The first slot will begin at 13:00.

Bookings

Bookings are closed for this event.