Date(s) - 18/03/2020
9:30 am - 12:30 pm

Location: Singapore

Time: TBC


They used to say that the receptionist was the face of the company. Today, this responsibility has turned to social media – the 24/7/365 receptionist for your business and brand – but not just your online presence – that of your team too – every single one of them – every employee you have online is your receptionist – and every single thing they post or do online is a reflection of your brand values!

Event Overview

Does your team represent your brand values online the way you need?

Do you have a policy to help team members understand their online persona and the implicit obligations that comes with? When was this policy last updated? Will it protect you in a law suit? And would it withstand scrutiny from keyboard warriors should one of your receptionists make a viral faux pas?

Public case studies have shown posts by team members can significantly impact the brand. Having a robust and clearly-communicated set of guidelines to help team members gives your brand a fighting chance to avoid external anger targeted to your brand for an employees actions.

What Delegates Learn:

To manage risk and preserve the company’s positive reputation.
 Develop policy and procedures to manage company social / digital assets ethically.
 Develop framework to guide employees in using social / digital media as
representatives of the company on and off the clock, ensuring “freedom of speech”,
but not in a way that is detrimental to ones ricebowl.
 Legal parameters associated with personal social / digital media use as it may impact
 Keep abreast of online community standards and privacy principles as practiced on
social media.
 Learn basic legal principles and response protocol for when an employee breech
impacts brand.
 Develop skills to handle social media posts that get misconstrued or hijacked.

Materials: All delegates will receive writing exercises and feedback

Who should attend?

  • PR agency professionals
  • In-house PR professionals
  • HR professionals

Event Type: Face-to-Face Training

Spaces Available:10

Level: Intermediate/Advanced

Trainers: Dr Craig J Selby, Strategic PR, Crisis Communications & Change Management Specialist

Farrell Tan, Founding Partner, Orchan Consulting

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Bookings are closed for this event.