Date(s) - 18/03/2020
9:30 am - 12:30 pm
They used to say that the receptionist was the face of the company. Today, this responsibility has turned to social media – the 24/7/365 receptionist for your business and brand – but not just your online presence – that of your team too – every single one of them – every employee you have online is your receptionist – and every single thing they post or do online is a reflection of your brand values!
Does your team represent your brand values online the way you need?
Do you have a policy to help team members understand their online persona and the implicit obligations that comes with? When was this policy last updated? Will it protect you in a law suit? And would it withstand scrutiny from keyboard warriors should one of your receptionists make a viral faux pas?
Public case studies have shown posts by team members can significantly impact the brand. Having a robust and clearly-communicated set of guidelines to help team members gives your brand a fighting chance to avoid external anger targeted to your brand for an employees actions.
What Delegates Learn:
To manage risk and preserve the company’s positive reputation.
Develop policy and procedures to manage company social / digital assets ethically.
Develop framework to guide employees in using social / digital media as
representatives of the company on and off the clock, ensuring “freedom of speech”,
but not in a way that is detrimental to ones ricebowl.
Legal parameters associated with personal social / digital media use as it may impact
Keep abreast of online community standards and privacy principles as practiced on
Learn basic legal principles and response protocol for when an employee breech
Develop skills to handle social media posts that get misconstrued or hijacked.
Materials: All delegates will receive writing exercises and feedback
Who should attend?
- PR agency professionals
- In-house PR professionals
- HR professionals
Event Type: Face-to-Face Training
Trainers: Dr Craig J Selby, Strategic PR, Crisis Communications & Change Management Specialist
Farrell Tan, Founding Partner, Orchan Consulting
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Bookings are closed for this event.