VIRTUAL EVENT: PRCA International Summit 2020

(GMT BST)

New global ethics board  developed by PRCA

Forces of change in global public relations and the rising importance of PR for effective leadership?

What are we as an industry doing to make this discipline all-encompassing and all welcoming?

Re-branding change – trends in business transformation and its relevance to the PR Industry

15:00

Gustavo Averbuj MPRCA, Partner, Regional Director Latam, Ketchum
Carol Chan CMPRCA, Founder and MD, Comms8

Tina McCorkindale, President and CEO, Institute for Public Relations

The Role and Importance of Social Media in a Crisis

“Business as Unusual: How should brands re-emerge in a world that is forever changed”.

PR in the Digital Era

What the future PR professional will look like and how the profession is changing

How brands can help navigate a health crisis in our leadership void: respond with heart

As the world grapples with the uncertainty caused by COVID-19 (coronavirus), people are craving steady leadership. In times of crisis, we all desire reliable information delivered with compassion to create stability. That’s where expert communicators can play a hugely important role. While governments are often hamstrung by politics and red tape, companies can often move with agility and nimbleness when responding to consumer expectations. We saw brands like McDonalds, British Airways and Starbucks move quickly to close their doors in Mainland China, in an effort to prevent person-to-person transmission of the virus. Others are driving education efforts about safety and behaviour. By acting authentically and putting values front and centre, these companies demonstrate that they can create a dramatic and positive impact on not only their customers but the world at large.

Ethics

Business as unusual – measurement and evaluation helps

COVID-19 is a global humanitarian, health and economic crisis. The implications for brands are significant and pose a challenge that marketers and communications professionals need to navigate carefully.

To assist businesses around the world with their communications strategy during this time, Sinclair has prepared an insights report that presents a roadmap to consider in their response to a situation that is changing daily. We provide an overview of expected consumer sentiment and guidance on communications strategies for brands at each phase of the crisis, and along the journey towards recovery.

Sinclair Insights Report | Revival Strategies: COVID-19 Recovery Planning for Brands

Q+A with Francis Ingham – insights and tactics to running a large agency in uncertain times

Reporter/PR relationships. Is it a soul mate or stalemate?

The Importance of Leadership in a Crisis

Richard Fogg MPRCA,,CEO, CCgroup

Jane Fordham MPRCA, Founder, Jane Fordham Consulting

Chris Talago MPRCA, VP, PR & Communications, EMEA & JAPAC, Oracle

Kate Stevens, EMEA president, AxiCom

Thoughts and discussion based on: https://www.provokemedia.com/latest/article/being-human-in-the-time-of-coronavirus

Public relations in the post-Covid-19 world

The RECIPE for Influence.

In this session, Stephen Welch CMPRCA FRSA will introduce you to a new model of Influencing Styles which will help you access different ways of getting your message across. Participants will learn:

• The six key influencing styles used in business.
• Easy ways to recognise, and remember the different styles.
• The advantages and disadvantages of each, and when to use them.

Participants will also get a chance to learn about their own influencing styles, and compare themselves to a benchmark, so you can understand your own strengths and weaknesses. We will break into small groups to have a discussion about each style before re-convening and sharing experiences. This will be an interactive session, with voting, to create a fun experience on which to end the PRCA’s Virtual conference.