Date/Time
Date(s) - 09/07/2019
9:30 am - 12:30 pm


Location: LEWIS, 152 Beach Rd, Unit 20-05 Gateway East, Singapore 189721

Time: 0930-12:30

Refreshments will be provided

Summary:

Journalists are inundated with PR pitches, so cutting through the clutter is vital to drive media interest in your event, executive interview or announcement. From compelling information to crisp writing, this workshop will help PR professionals connect with journalists and get their stories told.

Event Overview

This workshop will build your understanding of the media, the ways to develop interesting angles and the importance of focus, structure and good writing. The half-day session will feature a presentation by the trainer, group discussion and writing exercises with feedback.

 

How Delegates Benefit:

  • Understanding how various kinds of journalists think and work
  • Developing themes that interest reporters and audiences
  • Improving the quality and punch of writing
  • Focusing on the most important information
  • Structuring pitches for maximum interest and impact
  • Gaining more confidence when dealing with the media

 

What Delegates Learn:

  • Why marketing messages do not belong in pitches
  • Catering pitches to the differing needs of local, international and trade media
  • Identifying the most compelling information
  • How to get to the point and tell journalists why they should care
  • Why clear, concise writing is so important
  • How to add value and context so journalists will be interested in your story
  • Why quality and credibility are better than quantity
  • How to develop a consistent strategy and structure
  • Thinking about audience needs beyond the in-house perspective

Materials: All delegates will receive writing exercises and feedback

Who should attend?

  • PR agency professionals
  • In-house PR professionals

Event Type: Face-to-Face Training

Spaces Available:10

Trainer: John O’Callaghan, Founder, JOC Comms

Please note that cancellations made 14 days or more in advance of the training/event date, will receive a 100% refund. If your cancellation is less than 14 days in advance, no refund will be issued.

Bookings

Bookings are closed for this event.