Perfecting the Media Pitch

Getting positive coverage for your product, service or clients is a critical part of your job.

The mainstream media remains a vital way of communicating information and messages to your target audience. In addition, the arrival of social media has meant that you need to consider how to engage with influential bloggers, particularly on specialist topics. This is an area fraught with danger to the uninitiated.

In pitching stories on behalf of an organisation or company, there are particular issues and sensitivities. Whilst creativity remains important, there are boundaries which must also be observed.

This course will focus on what will work and what will not work in getting your story told in the media. It will also look into how you could cut through the media clutter and achieve a higher success rate.

Learning Outcomes:

• Learn the elements of a good story and how to include them in your pitch
• Find out how you can enhance story pitches with creative ideas including photography
• Find out what it’s like to be on the other side of the fence – being a journalist
• Increase your confidence when talking to clients and the media about your stories
• Learn how to pitch stories to bloggers and on social media

Course Outline:

An interactive course with hands-on sessions and engaging discussions on the following:

• Target your audience
• Know the media
• Understand your business
• Do your research
• Pitch newsworthy information
• Enhance your media pitch with good angles and visuals
• Develop concise and engaging writing skills
• Develop relationships with journalists
• Pitch to social media and bloggers

 Who should attend?

• PR and Communications professions
• Marketing professionals

Level: All levels

Spaces available: 8

Trainer: K.Bhavani, Managing Director of International PR Training Pte Ltd