Measuring and Evaluating PR Campaigns

Summary:

PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.

Event Overview

How attendees will benefit
Attendees will:

Gain an overview on the latest thinking in evaluation and what is available
Understand how to apply it to your campaigns
Understand how to make it an integral piece of your management
Who should attend
This course is aimed at all levels who would like to develop their understanding in measuring and evaluating PR campaigns.

What attendees will learn

Why evaluate? And the need to have it at the heart of everything you do
The common pitfalls of evaluation and how to avoid them

Event Type: On-Demand Training

Level: Intermediate

Trainer: Steve Dunne FPRCA

Please note that all our on-demand training will be received as a recording due to the time zones. You will receive the recording 24 hours after the webinar ends.

Once you register online, please contact training@prca.seasia.global to receive your recording.

PRCA SEA members get free webinars for their first year of membership. Get in touch with Tara.Munis@prcfa.seasia.global for your discount code.