How to Develop a Market Research Plan for a PR Campaign

Location:AKA Asia, 3 Pickering St, Singapore 048660

Time: 10:00 – 11:30

Summary

Stuck for something to say about your clients? Want to use compelling data in your releases but scared to do so? Survey research can seem daunting and intimidating but it really doesn’t have to be. If done well, it can make your clients’ spokesperson sound like an expert, or add those vital hooks to your story that you’ve been searching for.

Event Overview

This 90 minute workshop will demystify the research process. It will show you how setting up a research project well in the first place takes any stress out of the project; and give you solid tips on choosing an agency to work with, questionnaire design and how to use the data for best impact.

How Delegates Benefit

• Additional angles to present your client
• Gain confidence in using survey data with the media
• Learn how to easily avoid potential disasters from doing so
• Questionnaire design skills that allow you to see behind the curtain
• Some basic do’s and don’ts of using data

What delegates learn

• When survey research might help
• Why choosing the right research partner is important
• How to choose the right research agency
• How to brief an agency
• Questionnaire design basics
• How to report and use the numbers

This workshop will be carried out by YouGov.