Date/Time
Date(s) - 19/11/2020
10:30 am - 1:00 pm
Format: This training will be carried out online but in a virtual face-to-face setting. Attendees must have laptop their laptop camera and microphone on during the session.
Summary
Fake news, while not a new phenomenon, has thrived in the social media age. Several factors have contributed to the proliferation of fake news and misinformation in recent years, including information abundance, shortened attention spans, low critical thinking skills, and the democratisation of technology. The dangers of fake news for companies has been heightened with the COVID-19 pandemic, which has resulted in an unprecedented surge of inaccurate information in cyberspace.
Event Overview
This workshop will examine various aspects of fake news, with particular focus on implications for the PR and communications industry. Participants will understand different facets of fake news and misinformation, making them better equipped to identify, stop, and counter inaccurate information that affects their brands. The workshop will also highlight other factors in the (social) media ecosystem that contribute to the proliferation of fake news, and what challenges to prepare for in the post-COVID new normal.
How Delegates Benefit:
- Understanding the nature and types of fake news, and the impact of COVID-19 on the information ecosystem
- Examining the implications of fake news, particularly from a PR and communications perspective
- Learning some tips and strategies for spotting inaccurate information online
- Learning how to counter fake news—at the individual and organisational level – in the post-COVID ‘new normal’
Level: Introductory
Spaces available: 8
Trainer:Dr. Anuradha Rao, Founder of CyberCognizanz
By confirming this booking, you are accepting the PRCA SEA Terms and Conditions.
Bookings
Bookings are closed for this event.
