Date/Time
Date(s) - 23/06/2021
4:00 pm - 5:00 pm
Sustainability has become the buzzword of the day among businesses, governments and consumers all over the world. Even as brands and businesses start to implement and roll out their sustainability commitments, the trust gap with consumers is widening with one in five saying that they do not trust such sustainability claims at all.
Does the PR industry have a role in closing this gap? How can PR avoid becoming synonymous with green washing efforts? What are some must-wins that need to be in place, for companies to build trust and credibility for the long term?
In an event co-hosted with specialist agency Spurwing Communications, join our panel of communications, media and sustainability insiders as they discuss:
- Changing conversations in Singapore and Asia around sustainability
- The role of PR in communicating sustainability efforts
- Challenges that brands and businesses face
- What credibility looks like from an insider’s perspective
Moderated by Kate Burton, Founder & CEO, KB Momentum
Panellists
- Audrey Tan, Science and Environment Correspondent, The Straits Times
- Janissa Ng, Account Director, Spurwing Communications
- Jonathan Parry, Regional Communications Lead APAC, Roche Diagnostics
- Sarah Cragg, Partnerships and Marketing Director APAC, Conservation International
