Developing a Digital Strategy

Format: This training will be carried out online in a virtual classroom setting. Attendees must have their laptop camera and microphones on during the session.

Training Overview

Digital public relations is an accelerated activation of traditional PR practice, and as such involves additional considerations to link and conquer. As clients seek agencies to engage more in the digital arena on their behalf, we must understand how best to advise the client and how to develop a strategy to meet their requests. This session will explore the world of digital public relations and its unique quirks and trends – better understanding how to fit into the flow, the tools and thinking behind developing a strategy, and to win out with solid effective strategy.

Event Type: Virtual Training

Level: Intermediate

Trainer: Dr Craig J Selby, Strategic PR, Crisis Communications & Change Management Specialist