Date(s) - 18/03/2019
9:00 am - 1:30 pm
Location: TBC, Singapore
Please join PRCA SEA and ICCO for this half day seminar focusing on campaigning in Asia.
This seminar will bring together expert communicators from across Asia to share insights and case studies about region specific campaigning in Asia. Learn from award winning campaign success stories about the most important cultural nuances, tools and trends for reaching audiences in particular countries and regions across the vast content of Asia. ICCO is the International Communications Consultancy Organisation, the global PR association of which PRCA SEA is a member.
Topics of discussion include:
Welcome and Global Digital PR Overview, Francis Ingham MPRCA, Chief Executive, ICCO
Welcome and APAC Landscape, Nitin Mantri, CEO, AvianWE
Messaging and best platforms for reaching audiences in China, Weber Shandwick
South East Asia Market – New Opportunities, Mabel Chiang MPRCA, MD SEA, Text 100
Connecting with audiences in India now and in the future, Kunal Kishore Sinha, Founder & CEO, Value 360
Campaigning across APAC over the next decade
Panel discussion on the nuances of different campaigns across APAC and how this will change over the next decade
Chaired by Arun Sudhaman, Holmes Report
Ways to authentically resonate with customers in China, Penny Burgess, Founder and CEO, WE Red Bridge
Skills for the next decade across Asia
Lunch with Cannes Lions Q&A
Who should attend?
Regional MDs/ CEOs, campaign directors, Heads of digital and social with a remit that covers various markets across Asia Pacific, or those looking to expand into different regions
If you have any questions, please contact Tara Munis.