Date/Time
Date(s) - 16/05/2019
9:00 am - 3:00 pm
Location: The Carrot Patch, 201 Henderson Road #02-09 Apex@Henderson Singapore 159545
In this age of digital transformation, artificial intelligence (AI) can be scaled to transform the way businesses interact with their customers and bring in valuable real-time data-driven insights like never before. How does AI bring about social changes in this digital age? In addition, what are some tools that PR and advertising professionals can leverage to reach out to the digitally-driven generation to-come?
Join AIQ and PRCA SEA for this experiential session where you can test out some of the forward-thinking AI technology that will impact the industry.
| TIME | AGENDA |
| 9.00am | Registration |
| 9.15am
9.30am |
Welcome Note by PRCA SEA
Sharing by by Marcus Tan, CEO, AIQ An introduction to Video-Image-Chat-Solution (VICS) by AIQ. What are some successful implementations by advertisers in the region and beyond? |
| 10.00am | Sharing by Rodney Tay
Commercialisation of AdTech and MarTech (tbc) |
| 10.45am | Tea Break |
| 11.00am
|
Sharing by Henry Goh, Development Director, Psytec Pte Ltd and media industry veteran
Decode. Decipher. Deploy. From contextual examples shared, participants will glean significant data-centric insights including what constitute sound consumer behavioural data for effective outreach and how such data impact ad and communications strategies. |
| 11.45am
|
Sharing by Khang Toh, CTO, AIQ
Messenger vs Chatbots – where are your audience now? What kind of experience can a chatbot bring? Learn how to create the best conversations with your customers through this AI driven platform. |
| 12.30pm | Networking Lunch |
| 1.45pm
|
Sharing by Jeffrey Seah, Board Member, AIQ and ad industry veteran
Can you future-proof your PR & marketing strategies? How does digital technology that disrupts modern businesses from traditional mindsets redefine branding? |
| 2.30pm | Panel Discussion: The Convergence of Media and Technology in year 2050
Chaired by Marcus Tan, CEO, AIQ |
Bookings
Bookings are closed for this event.
