B2B Media Writing

Format: This training will be carried out online in a virtual classroom setting. Attendees must have their laptop camera and microphones on during the session.

Training Overview

B2B communications can really motivate key influencers and stakeholders. We will take a very hands-on writing perspective to curate / craft strong content and copy for business-specific audiences; learning new voice and tone, sales and marketing nuance, structure and more. All examples and activities focus specifically on B2B writing, and will embrace both constraints and opportunities you will face.

What attendees will learn

• Essentials of writing copy for B2B, and what the differences from B2C are.
• Step-by-step guide on writing a brief.
• Principles for writing quality body copy.
• How to improve copy – what to include.

Alongside practical tips and hints, the trainer will share tools, structures and templates he uses when crafting B2B content:

• A structured hierarchy for evaluating B2B copy.
• Quality checklist for your B2B content.
• Briefing form, to ensure you have the information needed.
• A tool to help you visualise voice and tone.

Who should attend

Any B2B prcatitioner who writes or evaluates content.
This is a hands-on, workshop format – designed to build your confidence as well as your skills.

Event Type: Virtual Training

Level: Beginner – Intermediate

Trainer: Dr Craig J Selby, Strategic PR, Crisis Communications & Change Management Specialist