The PRCA Southeast Asia’s mission is to provide support and advice to members that ensures they have the knowledge and confidence to deal with the issues relating to the COVID-19 outbreak.

We recommend members regularly review the Singapore Government advice, the Ministry of Health advice and the Ministry of Manpower advice for employers, employees and businesses. Further advice and resources for PR professionals can be found below.

COVID-19 Crisis Communications Webinar

Crisis Communications expert Rod Cartwright MPRCA shares best practice advice on how PR professionals can apply crisis communications principles to the coronavirus outbreak.

Global COVID-19 Communications Taskforce

The PRCA is assembling a team of senior professionals from across the world to help PR professionals deal with the impact of Covid-19. We want to hear from experienced practitioners interested in working on:

  • Global advocacy of the need for the PR function to play a leading role in all planning, preparedness and response efforts
  • Fast-shifting work-from-home and virtual models that PR professionals must embrace for themselves and assist other stakeholders in embracing as well
  • Communicating for the mental health and well-being of the public in unprecedented, uncertain times
  • Key crisis-response and best-practice guidance for all communications disciplines
  • Collecting and reporting industry data pertaining to Covid-19 and its impact on role of PR professionals.

To apply to join the taskforce, please send a short email outlining your experience to PRCA Head of Communications and Marketing, Koray Camgoz.

Assessing the impact of COVID-19 on the PR industry

We’ve published research revealing the impact of the outbreak on the PR industry. The survey gathered the views of senior PR professionals in Southeast Asia.  The findings reveal:

  • 44% believed the industry was unprepared for the outbreak.
  • Remote working policies (96%) and event cancellations (84%) were the most common responses to the crisis taken by organisations.
  • 88% of believed their organisations have made good progress on their communications plans as a result of COVID-19.
  • 2% of organisations have not taken any precautions whatsoever as a result of the outbreak.

Mental health tookit

We are accutely aware of the increasing pressures facing public relations professionals as a result of the COVID-19 outbreak. It is vital that PR professionals take the neccessary measures to protect their mental wellbeing during this period. Line managers should proactively check in on the wellbeing of their colleagues. PR practitioners should make use of the PRCA’s Mental Health Toolkit, which includes a counselling hotline during this period.