Cheers to One Year: The Public Relations and Communications Association Southeast Asia (PRCA SEA) Commemorates One Year Anniversary

Singapore, 12th September, 2019 – PRCA SEA celebrates its first anniversary today and will mark the occasion by offering a 15% discount off all training and events booked in the month of September. Just enter the code PRCASEA1 at the checkout.

The PRCA was founded on 5th November, 1969, as a membership body for PR consultancies. It began accepting in-house members in 2009, and in 2011 broadened its remit to include individuals. Over the past 50 years, it has helped launch PR associations all around the world and opened offices in Dubai in 2016 and Singapore in 2018. It also manages ICCO, the voice of PR consultancies around the world. With well over 30,000 members, the PRCA is now the largest PR professional body in the world.

Having launched PRCA SEA in September 2018, it is now established within the region. Membership is strong and growing; new services and membership benefits are continuously being added; and we have great plans for the future. Some of the highlights of the past year include:

  1. The launch of the PR and Communications Census Asia-Pacific in conjunction with PR Week and YouGov
  2. SEA Young PR Lions Pre-Selection Competition
  3. PRCA Southeast Asia Awards
  4. The launch of the Continuous Professional Development (CPD) programme
  5. Measurement Conference in association with AMEC
  6. The launch of the PRCA Southeast Asia Regional Board
  7. Singapore Young Spikes Pre-Selection Competition
  8. The  ICCO Global World Report  launch
  9. Signed Memorandum of Understanding with PRHK
  10. The launch of face-to-face training for all levels of PR & Communications professionals.

As of today, we have 40 corporate members from consultancies and in-house teams. Over the next twelve months, we intend to increase in number, and to extend even further our range of services in the region.

Lee Nugent MPRCA, Regional Director, Archetype and Chairman, PRCA SEA said: “As we reach our first birthday, a key milestone in the development of the PRCA in Southeast Asia, it’s really pleasing to reflect on the progress we’ve made to date. But this is just the start, there’s much more to be done. The communications industry continues to mature, and comms professionals in SEA continue to deliver outstanding, valuable work for their organisations. Further professionalising what we do, educating the wider community about how our roles function, attracting more diverse talent and supporting ethical business are all on the agenda for our second year. It’s a tremendous time to be in comms in the world’s most exciting region”.

Francis Ingham MPRCA, Director General, PRCA, said: “The PR and communications industry has changed enormously since the PRCA launched in 1969 but our mission remains the same all around the world – to raise its standards and to be its voice. Now that the PRCA is the largest PR professional body not just in the UK, but in the world, that voice has never been louder or clearer.

Thank you to our founding members and everyone that has been a part of PRCA SEA’s first year! We are excited to celebrate this milestone alongside the industry we are proud to represent.”




Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body with offices in the Middle East & North Africa and Southeast Asia, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.