Singapore, 28th November, 2019 – PRCA SEA research paints picture of Asia-Pacific’s PR practice.
- PR practitioners work nearly a whole extra day a week on top of contracted hours
- Three-fifths of respondents consider PR a profession rather than an industry
- Digital, strategy, and reputation increasingly key parts of PR toolkit, respondents say
PR and communications professionals in Asia-Pacific are working overtime to deal with the demands of the clients and organisations they serve, says a major new report on the region’s communications sector.
The study, which includes insights from leading PR practitioners, also finds the sector’s cosmopolitan workforce increasingly prioritising digital channels, reputation management, and strategy development in their work. Read more