50 People, 5 Offices, 3 Practices: Precious Communications Looks Forward to Another 7 to 70 Years

No signs of the seven year itch from this boutique-turned- integrated communications agency

SINGAPORE, 7 AUGUST 2019 – PRecious Communications, a multi-award winning integrated communications agency, celebrated its seventh anniversary alongside #FriendsofPRecious who have been supporting the company through the years, including alumni, friends, as well as clients both past and present.

From humble beginnings in 2012, the agency was just a one-person show with no formal office. In just seven short years, PRecious Communications has since grown into an integrated communications agency that employees 50 people, spread across its offices in Singapore, Australia, Indonesia, Malaysia, and Thailand.

The Growth Mindset

Believing that people are the key ingredient to success, PRecious Communications plans to further its headcount by the end of 2019. To support long-term growth and meet the demands of its growing client base, the agency has welcomed Sangeeta Sakhrani to the senior leadership team as Human Resource Director (Southeast Asia), overseeing hiring across all regions. Sangeeta brings more than twelve years of experience to PRecious Communications, with expertise in the areas of recruitment, employee relations, training, change management, project management, and organisational structure. Read more

PRCA SEA welcomes Fifth Ring as its newest Corporate Member

Singapore, 2nd August, 2019

The Public Relations and Communications Association Southeast Asia (PRCA SEA) welcomes B2B comms agency Fifth Ring as its latest Corporate Member.

Fifth ring is a B2B Marketing communications agency with a multitude of specialisms, including digital strategy, PR, design, advertising, and everything in between.

They join PRCA SEA to help establish and strengthen connection within the Southeast Asian PR and communications industry.

Debbie Ho MPRCA, Regional Director – Asia, Fifth Ring, said: “Singapore is at the forefront in Asia for technological advancement and this has shaped the future of many industries, including PR.

“By joining PRCA SEA, it paves the path for Fifth Ring to foster new partnerships with industry experts and fellow PR professionals.

“Through these new relationships, we hope to exchange knowledge, share fresh ideas, discuss the developing industry, and contribute to the growing PR community.”

Francis Ingham MPRCA, Director General, PRCA, said: “I‘d like to personally welcome Fifth Ring as the newest members of PRCA SEA. By becoming a part of the world’s largest PR professional body, Fifth Ring have entered into a community that promotes best practice, provides expert guidance, and encourages growth within the PR and communications industry. I look forward to seeing them at our upcoming events and working closely alongside them”



SPAG to release ‘Healthcare Communications Outlook Report’

Partners with BioSpectrum Asia & PRCA SEA to launch the most comprehensive look-book focusing on how next decade holds for this exciting sector 

29thJuly, 2019, Singapore — SPAG (www.spag.asia) , Asia’s most innovative integrated healthcare advocacy and public relations firm today announced that it has partnered with BioSpectrum Asia and PRCA SEA to undertake first-of-its-kind APAC Healthcare Communications Outlook report. The release of the report with support from KPMG will take place on 2nd October 2019 during an event in Singapore.

“The APAC region is re-shaping in terms of healthcare and complexities associated with it. New business models, multitude of stakeholders, regulations and changing world dynamics are defining the trajectory for future. Effective & impactful communication in such times is critical but often an overlooked consideration”, says Aman Gupta, Managing Partner, SPAG and the brain behind this intent.

The report aims to seek views from some of the best thought leaders in space and understand challenges, opportunities and trends that will define communications outlook in next decade (2020-30). It will be based on the context of an everchanging Asian healthcare space and an overhaul in demand-supply, business models, regulations, data and technology, more than ever. With customer centricity, innovation, partnerships, collaboration, revolutionary R&D, all being essentials, organizations will need to be more flexible in dealing with disruption. Read more

Vietnam-based EloQ Communications now offers full services from market access to marketing solutions

EloQ Communications introduces new market access services, to fully support foreign and local companies with their Vietnam market entry, from market research to integrated marketing solutions.

EloQ Communications (formerly Vero IMC Vietnam), a public relations and integrated marketing agency based in Vietnam, now extends its services to foreign and local companies who wish to investigate and expand their business network and explore new markets. The new services include identifying new business opportunities and partners, carrying out different quantitative and qualitative analysis for companies, and investigating industry and market demands.

Motivated by the huge interest of expansion and investment to Vietnam, EloQ Communications seek to support its clients from A-Z with their new market entry, from market access to integrated marketing solutions. Foreign businesses who want to invest in Vietnam, or local businesses who want to expand to another city or area, can benefit from a wide range of business activities EloQ now offers: market entry consulting, market research, business matchmaking and sourcing; in addition to EloQ’s core services of PR, social media marketing, digital marketing and strategic planning. Read more

Maverick joins PRCA Southeast Asia

The Public Relations and Communications Association Southeast Asia (PRCA SEA), is delighted to announce Maverick as its first Indonesian member.

Maverick is a communications consultancy based in Jakarta that specialises in making the complex sound simple, and the simple sound important.

Founded in 1969, the PRCA represents over 30,000 practitioners in 66 countries around the world, with offices in the UK, Singapore, and Dubai. It is the world’s largest PR Association.

PRCA Southeast Asia works to build connections between agencies across the region and around the world, aligning them under common standards. It also hosts training and events which tackle issues around facing the industry regionally and globally. Read more

PRCA Southeast Asia Welcomes Weber Shandwick as Latest Member

Weber Shandwick has joined the Public Relations and Communications Association Southeast Asia (PRCA SEA) as their latest member.

Weber Shandwick is one of the world’s leading communications and marketing services firms, with 19 offices across Asia Pacific and six continents globally. Their creators, strategists,and technologists deliver solutions by deeply interrogating briefs and bringing truly original and impactful thinking to every client challenge.

Founded in 1969, the PRCA represents over 30,000 practitioners in 66 countries around the world, with offices in the UK, Singapore, and Dubai. It is the world’s largest PR Association. Read more

PRCA Southeast Asia PR and Communications Board Launches

The PRCA Southeast Asia PR and Communications Board was launched today, with 15 elected members, drawn from across the region.

Chaired by Lee Nugent CMPRCA, Regional Director, Archetype, the Board Members are:

  • Angela Sim MPRCA, Marketing Director, Affluence PR
  • Deepa Balji MPRCA, Executive Director, Marketing and Communications, Publicis Groupe Asia Pacific, Middle East & Africa
  • Susanna Hughes MPRCA, Director of Communications, Appier
  • Ng Keng Wee MPRCA, Technology Lead, Singapore, WE Communications
  • Clāra Ly-Le MPRCA, Managing Director, ELOQ Communications
  • Tom Evrard MPRCA, Senior Managing Director, FTI Consulting
  • Joleena Seah MPRCA, Director, Southeast Asia, GHC Asia
  • Lauren Myers-Cavanagh MPRCA, Director, Special Projects, Edelman
  • Andrew Wong MPRCA, Director, Blue Totem Communications
  • Kelly Johnston MPRCA, Managing Director, Southeast Asia, MHP Communications
  • Lena Soh Ng MPRCA, CEO, Huntington Communications
  • Ong Hock Chuan MPRCA, Co-Founder, Maverick
  • Poh Leng YU, MPRCA, Co-Founder, Singapore PR Network
  • Steffen Egelund, MPRCA, Managing Partner, CARMA ASIA
  • Eva Sogbanmu, Executive Director, Communications, Asia Pacific, JLL

Read more

CARMA Expands in Asia with New Office in Hong Kong

Global media intelligence agency, CARMA, has expanded its Asian operations with a new office in Hong Kong on the back of demand for its AI-powered media intelligence services across Asia Pacific. This follows the launch of its regional headquarters in Singapore at the end of last year.

Speaking at the opening of the Hong Kong office, Andrew Nicholls, CARMA ASIA Managing Director, said “The response to our Asia expansion has been fantastic. We were always looking to other markets for growth but have opened ahead of plans due to some significant client wins from major Asian and international organisations.” Read more

PRCA and PRWeek launch PR and Communications Census Asia-Pacific

The PRCA and PRWeek are today launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.

The PR and Communications Census Asia-Pacific survey is open from today. Click here to take part: https://start.yougov.com/refer/vdg4HPLDz21ybk

The results, which will be launched this Autumn, will provide the most comprehensive and authoritative analysis of the PR and communications industry across Asia Pacific.

The PR and Communications Census 2019 Asia Pacific will reveal authoritative demographics and diversity figures, salaries, the gender pay gap, industry prospects, and the industry’s evaluation preferences. Not to mention how PR professionals feel about the pressing issues of growth, revenues, and budgets. Read more

PRCA Southeast Asia to launch Regional Board

PRCA SEA is looking for PR and communications practitioners to form its inaugural PRCA SEA PR and Communications Regional Board.

The PR and Communications Regional Board provides a formal mechanism to consult with the industry’s most senior practitioners on the issues PR and communications faces; to act as a think-tank for the industry; to inform the PRCA’s strategic priorities; and to produce helpful commentary, advice and best-practice guidance for PR and communications professionals. Tackling issues such a diversity, mental health, client/agency relationships and professional development, the PR and Communications Regional Board is a force for good and facilitates top tier conversation. Read more