Branded appoints PRecious Communications to Drum Up Hype Around All That Matters 2019

SINGAPORE, 21 August 2019PRecious Communications announced that it has been appointed by Branded to lead public relation efforts around the fourteenth edition of All That Matters 2019 (ATM19). As Asia’s leading entertainment industry conference, ATM19, will be held from 16 to 18 September at Ritz-Carlton, Singapore. The unique aspect of this event is that it doubles as a conference by day and music festival by night, serving as the gateway to Asia for the global entertainment industry which includes music, sports, gaming, digital and marketing.

As the appointed PR partner for ATM19, PRecious Communications will proactively drum up publicity and awareness through media relations and spokesperson interviews.

As the meeting point for the most influential entertainment industry players, ATM19 celebrates the convergence of the global entertainment business, amidst a landscape where accessing content has increasingly become the name of the game. This year’s theme is “Access All Areas”.

Speakers from all over the world will convene in Singapore to discuss the latest topics across the five content tracks music, sports gaming, digital and marketing. Some of this year’s panels include “Festivalisation of Entertainment”, “F1: 21st Century Entertainment”, “Crazy Rich Gamers – The 100 Million Dollars Club”, “Crystal Ballers: Future of Digital Influence”, “From Strength to Strength: Asia Streaming Update”, and many more.

Keynote speakers come from the global players who are defining the industry such as Tencent Music Entertainment, FIFA, FaZe Clan, Mastercard, PCCW Media, Universal Music Group, Live Nation and Allied Esports among others.

‘Music Matters LIVE’ will supplement the three-day business and networking event, a free city-wide music festival running from 13 September to 18 September in Clarke Quay and across participating Timbre Music venues.

ATM19 aims to serve as a forum for driving conversations around new trends and opportunities in the entertainment scene and preparing the industry for the future.

For more information and ticketing, visit


About Branded Ltd

Founded in 2002 and part of Dentsu Aegis Network, Branded is recognised as a top 10 Event Marketing Agency by Marketing Magazine. Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including dynamic conferences, live music festivals, educational academies, and fan events globally.

Branded owns and operates the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. Branded is also a Global Partner of YouTube FanFest and created It’s a Girl Thing, an empowerment platform and touring festival for teenage girls.

Branded is staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.


About PRecious Communications

PRecious Communications is an integrated communications agency combining traditional and digital capabilities to provide holistic communications consultancy to our clients across different industries. Considered one of the top 5 Tech PR agencies in the APAC region, PRecious has won awards and received numerous nominations and honourable mentions for campaigns by its B2C, B2B and Startup practices. In 2018, PRecious was awarded as the Best PR Agency in Asia and ANZ at the 15thStevie Awards in London.

Founded in 2012, PRecious combines in-depth industry knowledge, innovative mindset, and passion for collaboration to help companies achieve their business goals. The Agency’s unprecedented success in just seven years is driven by its three practice units – PRecious Inc., PRecious Life, and Sparks.

PRecious Inc works with global enterprises across key APAC markets; PRecious Life works with consumer brands across the F&B, hospitality, hotel, lifestyle, luxury, consumer technology, and events sectors; and SPARKS holds the distinction of collaborating with over 200 startups, including 15 unicorns across the region.

Media Contact:

PRecious Communications for All That Matters 2019

Rajiv Menon / Charlene Pe

+65 6303 0567