For this new award, judges will mark the entry on the following criteria:
– Performance: Work that encourages diversity of representation within general work activity – these could be either externally focused or internal initiatives across client work or within your own business.
– Staff and business practices: Demonstrating a strong commitment to attracting, retaining and promoting a diverse workforce, encouraging a culture of openness and inclusivity and/or reflecting the diversity of your projects or clients within the team that works on them
– Outside-the-box: Spotlight your unique approach to diversity that is delivering measurable success for your business or clients.
This award recognises PR agencies or in-house PR teams championing diversity, inclusivity and change within the industry. This could include both internal or client work to attract and retain a more diverse workforce, to ensure that talent from all backgrounds is reaching leadership levels, or to engage with, and learn from, diverse audiences in new ways that deliver measurable communications or business success.
The winning entry will show clear evidence of the positive impact that the work of the PR agencies or in-house PR team is having on diversity.
This might be focused on ethnicity, age, disability, sexuality, gender identity, religious belief, socioeconomic background, educational attainment, neurodiversity or any other aspect of diversity.
In keeping with our commitment to improving all aspects of diversity, including socio-economic, the entry fee for this category has been reduced to S$100