Welcome to the inaugural PRCA SEA Awards. Below is the full list of categories for this year’s Awards along with criteria for each category. There are three types of categories recognising Campaign work, Team and Individual performance.

Campaign Award Categories

Best Business-to-Business Campaign

This award recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

Best Business-to-Consumer Award

This award recognises work that involves the promotion of products or services to consumers, delivered by the private, public, or charitable sectors.

Best Digital Campaign

This award recognises campaigns that include a large element of digital and new media work, whether on its own or as part of an integrated programme of PR and targeted marketing activity.

Best Integrated Campaign

This award looks at all elements of the marketing mix. You must be able to demonstrate strategy, research, execution, creativity, originality, documented results, and evaluation.

Best Multi-Country Campaign (Southeast Asia)

Have you had a campaign running over 3+ countries in the Southeast Asia region over the past 12 months? Can you demonstrate results across the region? Judges will be looking for strategy, research, execution, creativity, originality, documented results, and evaluation.

Best Technology Campaign

This award recognises work that focuses on telecoms, IT or web-based products, services or brands, targeted at the business, or not-for-profit or consumer markets.

Best Use of Earned Media

This award recognises campaigns that uses earned media to achieve excellent results

Best Use of Influencer Relations

This award recognises campaigns that use targeted influencer relations to achieve excellent results.

Crisis and Issues Management Award

This award recognises work in a crisis situation when managing difficult issues. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. Judges are especially aware of the need for discretion in this category.

Social Impact Award

This award looks at campaigns that have made an impact to social communities. Campaigns covering CSR, charity work, sustainability, and the environment would be suitable for this category.

Team Award Categories

Small Consultancy of the Year Award

This category is open to any Consultancy with under 15 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth, and performance
  • Staff: retention, approach, and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent

Medium Consultancy of the Year Award

This category is open to any Consultancy with  16 – 30 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth, and performance
  • Staff: retention, approach, and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent

Large Consultancy of the Year Award

This category is open to any consultancy with 30 or more employees. Winning these awards will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth and performance
  • Staff: retention, approach and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent

In-House Team of the Year Award

This category is open to In-House PR teams. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients (ie internal stakeholders): retention, growth, and performance
  • In-house team: retention, approach and diversity
  • Financial: performance, growth, ROI
  • Innovation: for example, investment in infrastructure, new products, new approach to talent or campaign delivery

Individual Award Categories

Young Communicator of the Year Award

  • This award will recognise the outstanding performance of a NextGen* individual. Nominations for this award can be made by the individual or a colleague and organisations can enter any number of entries. Judges will mark your entry against the following criteria; leadership; initiative; performance and contribution; and colleague/client reference. * A NextGen individual is anyone with up to four years’ experience in PR, under the age of 30 years old*

Outstanding Contribution Award

  • An award for an individual who has shown great leadership and achieved greatness with excellent results. This award will be given to an individual (or joint agency heads) who has delivered outstanding performance to clients and made a significant contribution to the industry and to their consultancy. Nominations for this award can be made by the individual themselves or a colleague, and organisations can submit any number of entries. This category is open to both agency leaders and in-house communicators. This award is judged on Leadership, Initiative and Character, Client Performance and Team and Industry Contribution.

Influencer / Journalist of the Year Award

This category is for PR professionals in both agencies and in-house to nominate a journalist or an influencer. This will be judged on effectiveness, working relationships, results and performance.  This entry is free to enter, and each team will be asked for their nomination of no more than 300 words.