Entries by Tara Munis

Harold Burson 1921-2020

The PRCA is saddened to learn of the death of public relations pioneer Harold Burson. Burson is widely recognised as one of the founding fathers of the PR industry, having begun his career in the 1940s and launched Burson-Marsteller in 1952.

With Global Alliance, an International Network of Tech Public Relations Agencies, Launches

  Singapore, January 8th, 2020 –  European tech PR and marketing agency With announced today that it has created a global network of technology public relations agencies, the With Global Alliance. The With Global Alliance is launching with founding members Bold (Southeast Asia), Affect (North America), Ideosphere (India), and WEdge (China), spanning 4 continents and 18 […]

PRCA SEA announce CARMA ASIA as media intelligence partners

Singapore, 8th January, 2020 – The Public Relations and Communications Association Southeast Asia (PRCA SEA) announced today, media intelligence agency CARMA ASIA as its media intelligence partner. CARMA ASIA provides integrated media intelligence solutions across all platforms: print, broadcast, online and social. They deliver actionable insights that matter to organisations with an unrivalled combination of cutting edge automation and […]

Advantages and disadvantages of social media in crisis communications

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are their speed, ease-of-reach, and interactivity, which together allow organizations to send messages to stakeholders that are more personal, authentic, and […]

Why an open mind gets the best PR talent

By Eva Sogbanmu, Head of Communications, Asia-Pacific, JLL I’ve worked with plenty of excellent colleagues who studied PR at university. But while it may seem like the natural starting point for a career in communications, we must never be overreliant on it as a source of talent. When I was asked by the PRCA to […]

Five thoughts on the debut Asia-Pacific PR and Communications Census

Written by Dr. Clāra Ly-Le MPRCA, Managing Director, EloQ Communications I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional Census, which is a hugely valuable source of data and analysis on the public relations […]

PRCA relaunches Fast Track Mentoring Programme

Singapore, 2nd December, 2019 – The Public Relations and Communications Association (PRCA) is pleased to announce the relaunch of the Fast Track mentoring programme for 2020, supported by PRWeek. Freely available to PRCA members globally, Fast Track aims to inspire the next generation of PR leaders by connecting aspiring practitioners with experienced PR professionals. The […]

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

written by Dr. Clāra Ly-Le, MComm MPRCA, the Managing Director, EloQ Communications In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese companies have often ignored […]

PRCA SEA research paints picture of Asia-Pacific’s PR practice

Singapore, 28th November, 2019 – PRCA SEA research paints picture of Asia-Pacific’s PR practice. PR practitioners work nearly a whole extra day a week on top of contracted hours Three-fifths of respondents consider PR a profession rather than an industry Digital, strategy, and reputation increasingly key parts of PR toolkit, respondents say PR and communications […]

PRCA SEA and PRCA Malaysia announce mutual collaboration

Singapore, 19th November, 2019 – The Public Relations and Communications Association Southeast Asia (PRCA SEA) and the Public Relations and Communications Association of Malaysia (PRCA Malaysia) have today agreed to a mutual collaboration, delivering benefits to members of both organisations for the next two years. The partnership will include joint events, shared market data, and […]