Director at AKA Asia
Specialties: shaping narratives, telling stories with impact, university liaison, brand strategy, internal communications, employee engagement, media and influencer relations, social media and integrated campaign development.
Alicia has honed her strengths in internal communications supporting companies like Unilever, Diageo and Bayer, and pursued an interest in delivering successful campaigns targeting youths, with the Singapore Economic Development Board.
A few years ago, she took on the role of university liaison on behalf of AKA Asia, as a way of providing comms students with the opportunity to get a good feel for what working in an agency can actually be like. As a result of this investment, AKA Asia has supported various comms schools with valuable placements and in addition, they have successfully hosted a number of annual full day induction sessions for the NUS Comms society.