PRCA SEA is pleased to announce that AKA Asia’s team of Sasha Alwani and Chan Jia En have won the SEA Young Lions PR Competition 2019, sponsored by ICCO, with their ‘Connecting the unexpected’ campaign. The team will go on to represent the Southeast Asia at the Cannes Lions International Festival of Creativity.

This inaugural SEA competition saw 14 entries from teams of two under the age of 30, all responding to a brief from 100 Resilient Cities, which performed as the ‘client’. Each team then had 24 hours to create a creative and effective campaign.

Commenting on Alwani and Jia En’s campaign, the judges said that the team had strong insight to begin with, and ensured that their idea was holistically understood and carried out.

Francis Ingham MPRCA, Director General, PRCA, said: “I would like to personally congratulate Sasha and Chan on their win. We wish the pair the best of luck in Cannes where I am sure they will do the industry and Southeast Asia proud.”

You can access the winning team’s presentation here – SEA Young Lions Entry – Winning Team

Access to the presentation for the other 5 shortlisted teams are below.

Faizal Hamssin and Puteri Zulkifli, Weber Shandwick – SEA Young Lions Entry – Weber Shandwick

Sameer Muley and Gregory Cheong, Weber Shandwick – SEA Young Lions Entry – Weber Shandwick 2

Sophia Brockman and Sarah Chua Jia Wen, WE – SEA Young Lions Entry – WE

Charlene Xiao and Sieu Ping Low, BCW – SEA Young Lions Entry – BCW

Lim Guanling and Esther Subramaniam, AKA Asia – SEA Young Lions Entry – AKA Asia

 

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