We are pleased to announce this years finalists below. The PRCA SEA Regional Awards 2021 have been the most successful year of entries to date amidst the challenging year we all faced.
Let us celebrate the past 12 months achieved by the most outstanding individuals and extraordinary teams. We are proud of the work achieved within the industry and look forward to celebrating with you all on 25th March 2021.
And remember… we’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals, like you, maximise their value to clients and organisations.
Give your teams something to smile about as we come together as an industry to celebrate your success!
Please note that if you scored below 20/40 by two or more judges, you have not been shortlisted.
CAMPAIGN AWARDS
Best Business-to-Business Campaign
Archetype – Johnson Controls: Reboot the Building
BUD Communications – From Robots to Real Life Rock n Roll Stars
Philips with Omnicom PR Group – Empowering the Next Generation of Healthcare Professionals for a Sustainable Future
REDHILL – Finding Opportunities in Crisis
Vero – LINE THAILAND BUSINESS 2020
Sponsored by
Best Communications During COVID-19
AKA Asia – Manulife Life Goes On
AKA Asia – 1887 Virtual Bar
DBS Bank – Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation
Gojek – Keeping Communities Going in a Time of Crisis
Ogilvy – The Banpu Heart inspires us to be Stronger Together
W Communications – Zouk Pivots with Passion
Sponsored by
Best Corporate Social Responsibility Campaign
DBS Bank – DBS Sparks Season 2: Everyday Heroes for a Better World
W Communications – Shop Small, Shop Local with American Express
Best Corporate, Financial and Investor Relations Campaign
Commas PR with Big Bash Media and Creme Digital – Minggu Saham Digital
Klareco Communications – Shifting Mindsets and Securing the Future for Two of Singapore’s Largest Companies
PRecious Communications – Launch of Tiger Brokers Singapore, a stock trading app to excite Gen Z
Best Crisis Communications Campaign in Response to COVID-19
Winner will be announced on the night of the awards ceremony
Best Digital and New Media Campaign
AKA Asia – Manulife #Unbroken
Nanyang Technological University, Singapore – AR you ready for HEY!
Philips with Omnicom PR Group – Philips Avent inspires moms to overcome challenges of breastfeeding
Weber Shandwick – Twice the Fun, Way More Than Double the Results
Best Health and Wellbeing Campaign
EGN Singapore – Executive Loneliness
Sanofi with GCI Health – Powering the Future of Flu Protection
Sandpiper Communications – Cigna Asia Care report – Health and Wellness in Workplaces: What Works? ROI Analysis of Health and Wellness Interventions
AstraZeneca with Sandpiper Communications – Beat the Asthma Blues
SPAG – The Vision of Empowered APAC – Through Nutrition Awareness
SPAG – PATHw – Progressive Alliance Towards Healthy Workplaces
Best Influencer Relations Campaign
AKA Asia – Manulife Life Goes On
AstraZeneca, Asthma & Allergy Association Singapore with Sandpiper Communications – Beat the Asthma Blues
W Communications – The Long Lush 2020 Washaway
W Communications – 30 Years of ASICS Gel Lyte III
Best Media Relations Campaign
AKA Asia – Manulife #Unbroken
Allison + Partners – Don’t Make Ads, Make TikToks
Pinpoint PR – Executive Loneliness
Vero – JOIN THE JOY
W Communications – Shop Small, Shop Local
Weber Shandwick – The Power of Radiance
Best Multi-Country Campaign (Southeast Asia)
AKA Asia – Hendrick’s Gin World Cucumber Day 2020
Allison + Partners – Don’t Make Ads, Make TikToks
Philips with Omnicom PR Group – Breathing Cleaner and Healthier Air with Philips
REDHILL – BIGO Live: Spreading Cheer, Positivity and Hope
SPAG – PATHw – Progressive Alliance Towards Healthy Workplaces
Sponsored by:
Best Not-for-Profit and Charity Campaign
Archetype – Delivering Smiles
Distilleri – Rare Disease Fund – Hope For A Lifetime
Make-A-Wish Singapore with Omnicom PR Group, OMD – Spreading The Wish Effect for Make-A-Wish Singapore
Best Strategic Communications Campaign
Sanofi with GCI Health – Powering the Future of Flu Protection
Pinpoint PR – Positioning LASALLE College of the Arts
Best Student Campaign
Winner will be announced on the night of the awards ceremony
Best Technology Campaign
BUD Communications – From Robots to Real Life Rock n Roll Stars
REDHILL – BIGO Live: Spreading Cheer, Positivity and Hope
Best Travel and Lifestyle Campaign
W Communications – The Long Lush 2020 Washaway
W Communications – Fairmont Mumcation: Saving Singapore’s Stressed Out CB Mums
W Communications -Lucali BYGB: Securing a Piece of Singapore’s Pizza Pie!
W Communications – 30 Years of Gel Lyte III
Consumer Award – High Budget (More than S$50,000 per annum)
Nanyang Technological University, Singapore – AR you ready for HEY!
Weber Shandwick – Twice the Fun, Way More Than Double the Results
Consumer Award – Low Budget (Less than S$50,000 per annum)
AKA Asia – Manulife Life Goes On
Allison + Partners – Bosch: Hygiene Hits Home
BCW – Possibilities
Blue Totem Communications – Yahoo Mail Forever Memories
Distilleri – Extreme Circumstances Call for Extreme Measures
PRecious Communications –HomeTeamNS Khatib: Singapore’s First ‘Smart’ Clubhouse Amid a Global Pandemic
W Communications – The Long Lush 2020 Washaway
W Communications – ASICS: 30 Years of Gel Lyte III
Employee Engagement Award
Allison + Partners – Lam Research: Around Lam’s World In 40 Clicks
Roche Diagnostics with The Carrot Collective – Taking the Roche Diagnostics APAC Regional Meeting into the Virtual World
SPAG – Culture Connect Campaign
Sponsored by:
Measurement and Evaluation Award
AKA Asia – Manulife #Unbroken
CARMA Asia – BMW
Roche Diagnostics with The Carrot Collective – Taking the Roche Diagnostics APAC Regional Meeting into the Virtual World
SPAG – Culture Connect Campaign
PR Campaign of the Year in Response to COVID-19
Gojek – Keeping millions safe amid COVID-19
Ogilvy – “Mor Chana” wins COVID-19
Sandpiper Communications – Cigna’s COVID-19 response – COVID-19 Global Impact Research Studies
Purpose Award
DBS Bank – Live More, Waste Less – Towards Zero Food Waste (ZFW)
SPAG – PATHw – Progressive Alliance Towards Healthy Workplaces
TEAM AWARDS
Small Consultancy of the Year
BUD Communications
Cognito
Pinpoint PR
Medium Consultancy of the Year
Mutant Communications
PRecious Communications
SPAG
W Communications
Large Consultancy of the Year
AKA Asia
Archetype
Hill + Knowlton Strategies
RICE
In-house Digital Team of the Year
Winner will be announced on the night of the awards ceremony
New In-house Team
Winner will be announced on the night of the awards ceremony
In-House Team
Winner will be announced on the night of the awards ceremony
Workplace Champions
AKA Asia
Mutant Communications
REDHILL
RICE
INDIVIDUAL AWARDS
PR Leader of the Year
HS Chung, President Asia – Hill+Knowlton Strategies
Dr Vivien Chiong, NTU Chief Communication Officer – Nanyang Technological University, Singapore
Lars Voedisch, Principal Consultant, Managing Director, PRecious Communications
Alistar Lien, Regional Corporate Communications Manager, Randstad Pte Ltd
Aman Gupta, Co-founder, SPAG
Sponsored by:
Young Communicator of the Year
Nicholas Tan – BCW
Ei Ei Thei – Nanyang Technological University, Singapore
Marion Ang – REDHILL
Elisabelle Aruldoss – SPAG
Outstanding Contribution Award
Winner will be announced on the night of the awards ceremony
Sponsored by:
Journalist/Blogger of the Year Award
Winner will be announced on the night of the awards ceremony