We are pleased to announce this years finalists below. The PRCA SEA Regional Awards 2021 have been the most successful year of entries to date amidst the challenging year we all faced.

Let us celebrate the past 12 months achieved by the most outstanding individuals and extraordinary teams. We are proud of the work achieved within the industry and look forward to celebrating with you all on 25th March 2021.

And remember… we’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals, like you, maximise their value to clients and organisations.

Give your teams something to smile about as we come together as an industry to celebrate your success!

Please note that if you scored below 20/40 by two or more judges, you have not been shortlisted.

CAMPAIGN  AWARDS

Best Business-to-Business Campaign


Archetype – Johnson Controls: Reboot the Building

BUD Communications – From Robots to Real Life Rock n Roll Stars

Philips with Omnicom PR Group – Empowering the Next Generation of Healthcare Professionals for a Sustainable Future

REDHILL – Finding Opportunities in Crisis

Vero – Line Thailand: Business 2020 Campaign

Best Communications During COVID-19


AKA Asia – Manulife Life Goes On

AKA Asia – 1887 Virtual Bar

DBS Bank – Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation

Gojek – Keeping Communities Going in a Time of Crisis

Ogilvy – The Banpu Heart inspires us to be Stronger Together

W Communications – Zouk Pivots with Passion

Best Corporate Social Responsibility Campaign


DBS Bank – DBS Sparks Season 2: Everyday Heroes for a Better World

W Communications – Shop Small, Shop Local with American Express

Best Corporate, Financial and Investor Relations Campaign


Commas PR with Big Bash Media and Creme Digital – Minggu Saham Digital

Klareco Communications – Shifting Mindsets and Securing the Future for Two of Singapore’s Largest Companies

PRecious Communications – Launch of Tiger Brokers Singapore, a stock trading app to excite Gen Z

Best Crisis Communications Campaign in Response to COVID-19


Winner will be announced on the night of the awards ceremony

Best Digital and New Media Campaign


AKA Asia – Manulife #Unbroken

Nanyang Technological University, Singapore – AR you ready for HEY!

Philips with Omnicom PR Group – Philips Avent inspires moms to overcome challenges of breastfeeding

Weber Shandwick – Twice the Fun, Way More Than Double the Results

Best Health and Wellbeing Campaign


EGN Singapore – Executive Loneliness

Sanofi with GCI Health – Powering the Future of Flu Protection

Sandpiper Communications – Cigna Asia Care report – Health and Wellness in Workplaces: What Works? ROI Analysis of Health and Wellness Interventions

AstraZeneca with Sandpiper Communications – Beat the Asthma Blues

SPAG – The Vision of Empowered APAC – Through Nutrition Awareness

SPAG – PATHw – Progressive Alliance Towards Healthy Workplaces

Best Influencer Relations Campaign


AKA Asia – Manulife Life Goes On

AstraZeneca, Asthma & Allergy Association Singapore with Sandpiper Communications – Beat the Asthma Blues

W Communications – The Long Lush 2020 Washaway

W Communications – 30 Years of ASICS Gel Lyte III

Best Media Relations Campaign


AKA Asia – Manulife #Unbroken

Allison + Partners – Don’t Make Ads, Make TikToks

Pinpoint PR – Executive Loneliness

Vero – Join the Joy

W Communications – Shop Small, Shop Local

Weber Shandwick – The Power of Radiance

Best Multi-Country Campaign (Southeast Asia)


AKA Asia – Hendrick’s Gin World Cucumber Day 2020

Allison + Partners – Don’t Make Ads, Make TikToks

Philips with Omnicom PR Group – Breathing Cleaner and Healthier Air with Philips

REDHILL – BIGO Live: Spreading Cheer, Positivity and Hope

SPAG – PATHw – Progressive Alliance Towards Healthy Workplaces

Sponsored by:

Best Not-for-Profit and Charity Campaign


Archetype – Delivering Smiles

Distilleri – Rare Disease Fund – Hope For A Lifetime

Make-A-Wish Singapore with Omnicom PR Group, OMD – Spreading The Wish Effect for Make-A-Wish Singapore

Best Strategic Communications Campaign


Sanofi with GCI Health – Powering the Future of Flu Protection

Pinpoint PR – Positioning LASALLE College of the Arts

Best Student Campaign


Winner will be announced on the night of the awards ceremony

Best Technology Campaign


BUD Communications – From Robots to Real Life Rock n Roll Stars

REDHILL – BIGO Live: Spreading Cheer, Positivity and Hope

Best Travel and Lifestyle Campaign


W Communications – The Long Lush 2020 Washaway

W Communications – Fairmont Mumcation: Saving Singapore’s Stressed Out CB Mums

W Communications -Lucali BYGB: Securing a Piece of Singapore’s Pizza Pie!

W Communications – 30 Years of Gel Lyte III

Consumer Award – High Budget (More than S$50,000 per annum)


Nanyang Technological University, Singapore – AR you ready for HEY!

Weber Shandwick – Twice the Fun, Way More Than Double the Results

Consumer Award – Low Budget (Less than S$50,000 per annum)


AKA Asia – Manulife Life Goes On

Allison + Partners – Bosch: Hygiene Hits Home

BCW – Possibilities

Blue Totem Communications – Yahoo Mail Forever Memories

Distilleri – Extreme Circumstances Call for Extreme Measures

PRecious Communications – Launch of HomeTeamNS’ Khatib Clubhouse amid a Global Pandemic

W Communications – The Long Lush 2020 Washaway

W Communications – ASICS: 30 Years of Gel Lyte III

Employee Engagement Award


Allison + Partners – Lam Research: Around Lam’s World In 40 Clicks

Roche Diagnostics with The Carrot Collective – Taking the Roche Diagnostics APAC Regional Meeting into the Virtual World

SPAG – Culture Connect Campaign

Sponsored by:

Measurement and Evaluation Award


AKA Asia – Manulife #Unbroken

CARMA Asia – BMW

Roche Diagnostics with The Carrot Collective – Taking the Roche Diagnostics APAC Regional Meeting into the Virtual World

SPAG – Culture Connect Campaign

PR Campaign of the Year in Response to COVID-19


Gojek – Keeping millions safe amid COVID-19

Ogilvy – “Mor Chana” wins COVID-19

Sandpiper Communications – Cigna’s COVID-19 response – COVID-19 Global Impact Research Studies

Purpose Award


DBS Bank – Live More, Waste Less – Towards Zero Food Waste (ZFW)

SPAG – PATHw – Progressive Alliance Towards Healthy Workplaces

TEAM AWARDS

Small Consultancy of the Year


BUD Communications

Cognito

Pinpoint PR

Medium Consultancy of the Year


Mutant Communications

PRecious Communications

SPAG

W Communications

Large Consultancy of the Year


AKA Asia

Archetype

Hill + Knowlton Strategies

RICE

In-house Digital Team of the Year


Winner will be announced on the night of the awards ceremony

New In-house Team


Winner will be announced on the night of the awards ceremony

In-House Team


Winner will be announced on the night of the awards ceremony

Workplace Champions


AKA Asia

Mutant Communications

REDHILL

RICE

INDIVIDUAL AWARDS

PR Leader of the Year


HS Chung, President Asia – Hill+Knowlton Strategies

Dr Vivien Chiong, NTU Chief Communication Officer – Nanyang Technological University, Singapore

Lars Voedisch, Principal Consultant, Managing Director, PRecious Communications

Alistar Lien, Regional Corporate Communications Manager, Randstad Pte Ltd

Aman Gupta, Co-founder, SPAG

Sponsored by:

Young Communicator of the Year


Nicholas Tan – BCW

Ei Ei Thei – Nanyang Technological University, Singapore

Marion Ang – REDHILL

Elisabelle Aruldoss – SPAG

Outstanding Contribution Award


Winner will be announced on the night of the awards ceremony

Sponsored by:

Journalist/Blogger of the Year Award


Winner will be announced on the night of the awards ceremony